News & Analysis as of

Scent Marks Hasbro

Cole Schotz

Sculpting Brand Protection With Non-Traditional Trademarks

Cole Schotz on

Hasbro, Inc. recently made headlines when it received a federal trademark registration for the scent of its Play-Doh product. While it isn’t impossible to register a trademark for a scent, it is rare, and it is a reminder of...more

Jaburg Wilk

Hasbro Just Successfully Trademarked the Smell of Play-Doh

Jaburg Wilk on

On May 15, 2018, the United States Patent and Trademark Office officially registered the distinctive smell of Play-Doh, a favorite childhood toy for many. The federal registration covers “Toy modeling compounds” and states...more

Ward and Smith, P.A.

Wake Up and Smell the . . . PLAY-DOH®?

Ward and Smith, P.A. on

It has been about a year since the toy company, Hasbro, Inc. (“Hasbro”), filed with the United States Patent and Trademark Office ("USPTO") to register the scent of PLAY-DOH® toy-modeling compound. Although Hasbro only...more

3 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide