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Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and... more +
Follow this channel for insights at the intersection of social media and the law, covering a wide array of issues from employer liability to privacy, from advertising rules to IP matters, and more. Like this! less -
Morrison & Foerster LLP - Social Media

Owned: Second Circuit Holds That Traditional Principles Of Property Law Apply To Social Media Accounts

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Here at Socially Aware, we have been discussing issues around ownership of social media accounts since the beginning of social media. Just last July, we reported on how a bankruptcy court in Florida forced the founder and...more

Buckingham, Doolittle & Burroughs, LLC

How to Verify Business Social Media

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In today’s digital age, social media has become an integral part of business marketing, customer service, and reputation management strategies. Establishing an authentic online presence is crucial, and one way to enhance...more

Kelley Drye & Warren LLP

Twitter Is The First Major Social Media Platform to Expressly Allow Cannabis Advertising

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Twitter became the first social media platform to expressly allow cannabis advertising. Effective last week, Twitter’s U.S. ad policy states as follows...more

Good2bSocial

The Benefits of Investing in Paid Social Media

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Social media makes up a significant portion of today’s marketing activity, with paid social media advertising representing a large chunk of marketing budgets. In fact, in 2022, ad spending on social media reached over $173...more

Good2bSocial

How to Run Twitter Ads for Law Firms

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Many people are curious about promoting their firm on Twitter. Despite the current uncertainty surrounding the future ofTwitter ads for law firms the platform, there is no doubt that it’s a great place to grow your following,...more

ArentFox Schiff

Advertising on Social Media: Key Considerations for Alcohol Brands

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With so much uncertainty, many brands are opting for a wait-and-see approach to social media advertising, though the approaches differ considerably from platform to platform. As most Americans were stuck at home during...more

BakerHostetler

AD-ttorneys@law – August 2020 #3

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Finally, CCPA Regs Become Final – but Wait, There's More…or Less… On Aug. 14, California Attorney General Xavier Becerra announced approval by the Office of Administrative Law (OAL) of final regulations (Regs) under the...more

Spilman Thomas & Battle, PLLC

Decoded: Technology Law Insights - Issue 3, August 2020

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The Editors' Note - Welcome to the third issue of Decoded, Spilman's e-newsletter focusing on technology law, including data security, privacy standards, financing technologies, and digital-based means of conducting...more

Holland & Knight LLP

Social Media Regulation: Advertising, Marketing and the FTC

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Holland & Knight hosted Michael Ostheimer, a senior attorney for the Federal Trade Commission (FTC), for a webinar presentation on Oct. 17, 2019. Mr. Ostheimer has been with the FTC for nearly three decades, currently serving...more

Neal, Gerber & Eisenberg LLP

Client Alert: FTC and FDA Team Up to Send Warning Letters About Social Media Influencer Posts

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Recently, the Federal Trade Commission (“FTC”) and the U.S. Food & Drug Administration (“FDA”) issued joint warning letters to four sellers of e-liquids, the nicotine “juice” used in vaping regarding their use of social media...more

Robins Kaplan LLP

#Sponsored: Fyre, Floyd, Flat Tummy Tea, and Fraud

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Bombay Hair tools, Daniel Wellington watches, FabFitFun boxes, HelloFresh meal kits, SugarBearHair vitamins, and more. Spend any time on Instagram and chances are you will encounter influencers promoting these products,...more

Morrison & Foerster LLP - Social Media

Social Links: Settlement declares fake “likes” illegal; Pinterest’s impending IPO; a bill to criminalize “social media extortion”

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In what is being described as “the first settlement to deem such sales illegally deceptive,” New York Attorney General Letitia James has entered into a settlement with a company that had been selling fake followers, likes and...more

Manatt, Phelps & Phillips, LLP

Cryptocurrency Pays Price for Alleged Harm With Ad Ban

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Already the target of state and federal regulators, cryptocurrency is now being phased out of online advertising and social media....more

Fox Rothschild LLP

Social Media Bots Are Here

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Social media bots may seem like a futuristic phenomenon or something belonging only in the TV series “Homeland,” but they’re already here affecting businesses and individuals online. Last month, the New York Times reported...more

Manatt, Phelps & Phillips, LLP

Twitter Considers Double-Length Tweets

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What does Twitter’s doubling of the 140-character limit mean for advertisers? - The expansion of the microblogging site’s longtime limit to 280 characters is designed to encourage more tweeting, the company said. “Our...more

Ballard Spahr LLP

FTC Provides Guidance to Social Media Influencers in Live Twitter Chat

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Influencer marketing is the popular practice of using individuals with large social media audiences—known as "influencers"—to advertise products and services through their social media accounts....more

Kelley Drye & Warren LLP

What Does Tweeeeeting Mean for Advertisers?

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This week, the news broke that tweets are likely getting longer. Twitter plans to extend the maximum length of a tweet from 140 to 280 characters, and has already rolled this feature out to selected users. What are the...more

Manatt, Phelps & Phillips, LLP

Advertising Law - July 2017 #3

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Twitter Working to Limit Fake Stories, Accounts - In an effort to combat fake accounts, false stories and other abuses, Twitter is considering the use of a new feature to let users flag Tweets that contain misleading,...more

Morrison & Foerster LLP - Social Media

Social Links: Twitter modifies Privacy Policy; YouTube ad-policy changes lower some video creators’ payouts; teen beats Ellen...

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Twitter updated its online Privacy Policy to disclose that Twitter will be personalizing content and facilitating interest-based advertising by sharing information about its users’ online activity both on and off the...more

Coblentz Patch Duffy & Bass

Influencer Marketing: Best Practices for Advertisers & Agencies

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Influencer marketing saw explosive growth in 2016, with 86% of marketers having used the tactic, 94% of whom found it effective. In 2016, most marketers spent between $25,000 to $50,000 per influencer marketing program, which...more

Nossaman LLP

The FTC's Crackdown on Social Media #Ads

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In the ongoing effort to reach the hearts and minds of consumers, brands are increasingly looking beyond the traditional media outlets of radio, print and television. The recent meteoric rise and diversity of social media...more

Goulston & Storrs PC

Paid Celebrity Endorsements in Social Media: The FTC Is Watching

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How much trust do you place in celebrities who endorse products on social media platforms such as Instagram, Snapchat, Facebook, Twitter, and YouTube? Do you stop to consider whether they are compensated for their efforts...more

Blattel Communications

What the NFL’s Ratings Swoon Says to Professional Services Marketers

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If you ever doubted that the media landscape is shifting, you only need to look at the reports that the NFL, the mightiest-of-mighty media properties, is experiencing a large dip in viewership. Through the first five weeks of...more

Holland & Knight LLP

Regulators and Industry Thought Leaders Discuss Issues in Social Media Advertising - Highlights from "The FTC, Native Advertising...

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Holland & Knight and the Word of Mouth Marketing Association (WOMMA) on Sept. 21, 2016, held an informative, half-day seminar featuring presentations and a panel discussion of trends and forefront regulatory compliance issues...more

Morrison & Foerster LLP - Social Media

Social Links: Twitter offers anti-harassment tools; Pinterest takes on video ads; P&G changes its social strategy

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Twitter took steps to remedy its harassment problem. In addition, over the last six months, Twitter suspended 235,000 accounts that promoted terrorism....more

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