Expert Network for Women in Healthcare and Life Sciences
Building a law firm off of 1.7 million TikTok followers - Legally Contented podcast
New LinkedIn Feature You Need To Know About
[EP. 40: LEGAL MARKETING MINUTES] Are Younger People Better At Social Media (video)?
[EP. 40] Are Younger People Better At Social Media?
[EP. 40: LEGAL MARKETING MINUTES PODCAST] Are Digital Natives Better At Social Media?
[EP. 39 LEGAL MARKETING MINUTES - VIDEO] "The 3 Main Reasons Lawyers Should Use LinkedIn"
[EP. 39 LEGAL MARKETING MINUTES - PODCAST] "The 3 Main Reasons For Using LinkedIn"
Celina Kirchner Discusses Social Media Advertising Laws
The Ever-Expanding Scope of Social Media Discovery
Webinar: How to Get Your Lawyers Sharing Successfully on LinkedIn - with @AdrianDayton
FCPA Compliance and Ethics Report-Episode 150-Tanya Otterstein-Liehs on the Process of Fitness
Allen Matkins/UCLA Anderson Forecast Summer/Fall 2014: California’s Tech Boom Drives New Demand for Office Space
Do You Use Social Media in Your Practice?
Why Law Firms Are Starting to Think Like Media Companies
Social Networking: New Risks & Opportunities at Work
Video Sharing App Vine Hit with Takedown Notice from Prince
On May 19, 2022, the Federal Trade Commission (“FTC”) announced that it was considering changes to tighten its guidelines for advertisers against posting fake positive reviews or manipulating reviews by suppressing bad ones....more
As we have reported, the FTC has issued its proposal for an update to the Testimonial & Endorsement Guides. These are not THE LAW, because (1) guides are not law and (2) even if we treat them as such, this is a proposal....more
Yesterday, the Federal Trade Commission issued a press release suggesting that the agency will be cracking down on allegedly deceptive practices in social media and online reviews, scrutinizing in particular reviewers who...more
By 2022, the influencer marketing industry is predicted to be worth $15 billion, nearly doubling from 2019. As the term “influencer marketing” becomes more common across industries, there is one particular industry that is...more
In a world where social media influencers can wield more power over consumers than network media buys, the Federal Trade Commission’s (FTC) Endorsement Guides felt increasingly like a relic from an earlier era. While not...more
The Federal Trade Commission (FTC) this month issued new guidance on the use of social media influencers in marketing campaigns. And though it breaks little new ground, the guidance provides perhaps the clearest examples yet...more
In the not too distant past, consumer product brands hired celebrity figures to act as their official ambassadors. These celebrities appeared in traditional media such as TV commercials and celebrity interviews in print...more
Instagram recently rolled out a new feature to a select group of its users who use the social media platform for promotional purposes. This tool allows influential users to add a new subheading to posts that reads “Paid...more
Does that actress with the glowing skin really use the luxury moisturizer she keeps raving about on Instagram? What about that NBA player you’re following? Did he actually pay for the pricey new sneakers he’s showing off in...more
A good marketing department knows how to generate product “buzz” by leveraging external influencers and promotions. The challenge for the company is to avoid being stung by the FTC’s recently published Endorsement Guides (the...more