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Social Networks › FTC Endorsement Guidelines › Truth in Advertising

BakerHostetler

NAD Keeps It Real: Recommends Modification of Reality TV Ambassadors’ Posts to Clearly Disclose Material Connection to Clothing...

BakerHostetler on

The National Advertising Division (NAD) of the Better Business Bureau is just like us! They seem to watch “Love Island” and maybe even “Too Hot to Handle” (#blushing) if the latest news is any indicator....more

Brownstein Hyatt Farber Schreck

FTC Puts Social Media Influencers on Notice for Possible Violations of the Truth-in-Advertising Laws

Brownstein Hyatt Farber Schreck on

Does that actress with the glowing skin really use the luxury moisturizer she keeps raving about on Instagram? What about that NBA player you’re following? Did he actually pay for the pricey new sneakers he’s showing off in...more

McCarter & English, LLP

Six Tips for Generating Buzz Without Getting Stung

McCarter & English, LLP on

A good marketing department knows how to generate product “buzz” by leveraging external influencers and promotions. The challenge for the company is to avoid being stung by the FTC’s recently published Endorsement Guides (the...more

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