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Sponsorship Agreements Non-Fungible Tokens (NFTs)

Morgan Lewis

Sports Sponsorship Agreements in the Digital Age

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Technological advances and changes prompted by COVID-19 have driven an evolution in sports sponsorship agreements, from traditional advertising to a digital-heavy and more accessible sponsorship environment. But with those...more

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Sports & Entertainment Spotlight: Tiger Woods and Rory McIlroy’s Tech-Infused Sports, Entertainment and Media Company TMRW Sports...

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Welcome back to the “Spotlight!” “I’m going to Disney World” is a hallowed (and trademarked) phrase in pop culture, uttered by MVPs of major sports championships, Olympians and even “American Idol” winners before an...more

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Sports & Entertainment Spotlight: Norfolk State University’s Basketball Team Strikes a Name, Image and Likeness (NIL) Deal With a...

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Welcome back to the “Spotlight!” What a difference a week makes. Last week, I was gripped by the New York Yankees in the playoffs (a convenient excuse for writer’s block), and this week I am gripped with disappointment in yet...more

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Sports & Entertainment Spotlight: Jay-Z Takes Bacardi to Court for Corporate Records Disclosure Regarding the Jointly Owned Cognac...

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Welcome back to the "Spotlight," and well…I am watching the New York Yankees in the American League Championship Series while writing this, so let’s just jump right into it: - Jay-Z is taking JV (Jay-V?) partner Bacardi...more

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Sports & Entertainment Spotlight: Major League Baseball Makes History, Becoming the First Major Professional Sports League to...

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Welcome back to the "Spotlight!" If you are just wakening up from last week’s snooze-fest of a Thursday Night Football game between the Denver Broncos and the Indianapolis Colts, you have come to the right place. Allow me to...more

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Sports & Entertainment Spotlight: As Mid-Term Elections Approach, the New Congress Will Likely Take a Renewed Look at Federal...

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Welcome back to the "Spotlight!" If you’re like me, after having fasted all day Wednesday, you’re probably relieved to be diving back into your morning coffee, mid-morning snack, mid-mid-morning snack, lunch, afternoon snack...more

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Sports & Entertainment Spotlight: Saudi Sovereign Wealth Fund-Backed LIV Golf is Forced to Buy Airtime From Fox Sports

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Welcome back to the "Spotlight!' In this crazy world, if there’s one thing that makes sense, it’s that nothing makes sense. LeBron James seems to have joined the same bandwagon as my parents and taken an interest in...more

Arnall Golden Gregory LLP

The Pitch - September 2022

The Pitch newsletter is a monthly update of legal issues and news affecting or related to the music, film and television, fine arts, media, professional athletics, eSports, and gaming industries. The Pitch features a diverse...more

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Sports & Entertainment Spotlight: Cashback Rebate Company Ibotta Re-Ups its Jersey Sponsorship Deal With the New Orleans Pelicans

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Welcome back to the “Spotlight” and to the best season, Autumn (nine out of 10 dentists agree). The Sun is setting earlier and the mercury in our thermometers is falling. Ironically, majority owner of the NBA’s Phoenix Suns...more

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Sports & Entertainment Spotlight: Jack Daniel’s and McLaren Racing Toast to an F1 Sponsorship Deal, Because Nothing Goes Together...

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Welcome back to the "Spotlight!" One of the many peculiarities of the English language is the phrase, “family business.” The phrase can refer to a business that is owned and/or operated by several family members. It can also...more

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Sports & Entertainment Spotlight: Gatorade Rolls Out a New Sports Energy Drink Called “Fast Twitch,” With the Help of High-Profile...

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Welcome back to a pumpkin spice flavored edition of the "Spotlight." With the summer coming to an unofficial end, it’s time to put away your white clothing, dust off your flannels and settle into the crisp, cozy season that...more

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Sports & Entertainment Spotlight: A Non-Fungible Token (NFT) Entitling the Bearer to a Beer With Bill Murray Fetched the...

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Welcome back to the "Spotlight!" After over two and a half years, COVID-19 has finally made its way past my doorstep and throughout my home. It’s Wednesday night and I am physically and emotionally drained, I feel like I...more

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Sports & Entertainment Spotlight: Capitol Records Pulls the Plug on its Virtual Rapper FN Meka

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Welcome back to the "Spotlight!" As some of you may have noticed, smartphones are everywhere. They have the power to entertain insomniac authors (who shall remain nameless) suffering from writer’s block. They have the power...more

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Sports & Entertainment Spotlight: Snack Company Rap Snacks Finds Itself in Hot Oil With Mattel Over the Use of the Name “Barbie”...

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Welcome back to the "Spotlight." Hard to believe we’re over halfway through August and that football season and fall (my favorite) is right around the corner, but that is looking more and more like an attractive proposition...more

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Sports & Entertainment Spotlight: The Consumer Watchdog, Truth in Advertising, Sent Warning Letters to Numerous Celebrities Who...

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Welcome back to the "Spotlight!" Two of the biggest stories in sports right now are if and/or when professional athletes will themselves be welcomed back. First, is a case (unofficially captioned “you can’t have your cake and...more

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Sports & Entertainment Spotlight: Mixed Martial Artist Conor McGregor to Appear Alongside Star Jake Gyllenhaal in the Reboot of...

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Welcome back to the "Spotlight!" Many may recall perhaps, one of the most ‘gutsy’ performances in NBA Finals history was Michael Jordan’s 1997 ‘Flu Game’ in which he heroically willed himself through the doldrums of food...more

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Sports & Entertainment Spotlight: No Sooner Does Kobalt Music Publishing Pull 700,000 Song-Catalog From Facebook and Instagram,...

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Welcome back to the "Spotlight." Rest assured that I have leveraged perhaps one of the greatest inventions in human history–central air-conditioning–to make it through last week’s heat wave in New York. So I feel the pain of...more

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Sports & Entertainment Spotlight: Celebrities’ Latest Bread and Butter Investment Play Seems To Be Homed-in on the Restaurant...

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Welcome back to the "Spotlight," where you can come in for the week’s thought provoking Sports & Entertainment stories and stay for the air conditioning. Yes, there’s a heat wave in progress here in New York (joining the...more

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Sports & Entertainment Spotlight: The Stadium Naming Rights for the Pittsburgh Steelers Are No Longer Held by Condiment Mavens...

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Welcome back to the "Spotlight," where no receipt is required for your return. By contrast, Elon Musk will need to show a little more than a receipt to get out of his $44 billion deal to acquire Twitter. That sure puts in...more

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Sports & Entertainment Spotlight: Songwriters Notch a Big Win Against Music Streaming Services as the Copyright Royalty Board’s...

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Welcome back to the "Spotlight," and as a University of Wisconsin alum, allow me to be among the first to welcome the USC Trojans and UCLA Bruins to the preposterously named Big Ten conference (it hasn’t had 10 member...more

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Sports & Entertainment Spotlight: Comedian Kevin Hart Is Not Joking Around With His New, Entirely Plant-Based Fast-Food Concept...

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Welcome back to the "Spotlight!" With the Fourth of July just around the corner here in the States, Americans can set aside their many differences (one of the few Judges that did anything that I can applaud this past month...more

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Sports & Entertainment Spotlight: Hailey Bieber’s Skincare Company 'Rhode' Is Being Haled Into Court to Answer Trademark...

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Welcome back to the "Spotlight" – this being the very first and certainly not the last of Summer 2022. That’s right, folks. Although I expect my readership numbers to swoon to “spouse-and-blood-relative” levels, I will still...more

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Sports & Entertainment Spotlight: Apple Inks a 10-Year Partnership With Major League Soccer

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Welcome back to the "Spotlight!" In the spotlight this past week in Washington, D.C. (and beyond) was the beginning of the House of Representatives’ Select Committee’s public hearings regarding the January 6, 2021...more

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Sports & Entertainment Spotlight: Los Angeles Rams Pass Rusher Aaron Donald's Restructured Deal Makes Him $95 Million by 2024; and...

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Welcome back to the "Spotlight!" This may come as a shock to exactly none of you, but people can be really good as casting aside morality in the face of heaps of money. That statement came into sharp focus this week with the...more

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Sports & Entertainment Spotlight: 'Top Gun: Maverick' Appears to Be Another Sequel Holding its Own; and Justin Timberlake Becomes...

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Welcome back to the "Spotlight!" Perhaps you hadn’t heard, or you avoid news that lacks dep-th, but the verdict in the weeks-long, voyeuristically-watched Amber Heard/Johnny Depp defamation trial was announced Wednesday, with...more

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