News & Analysis as of

Sustainability Trademarks

WilmerHale

PTAB/USPTO Update - September 2024

WilmerHale on

Last month, Director Kathi Vidal posted on her blog about global efforts to address climate change through sustainable innovation and about USPTO resources to support the military community....more

J.S. Held

IP and Tech: Twin Engines of Innovative Sustainability

J.S. Held on

In the quest for a sustainable future, the United Nations’ Sustainable Development Goals (SDGs) represent goalposts, albeit lofty ones, that countries can aim for. These 17 interconnected goals address pressing global...more

IPRally

The Quality of Patents – Opportunities and Concerns in the AI Era

IPRally on

The rise of artificial intelligence in the patent space brings both promises and challenges. With its potential to enhance drafting and examination processes, AI offers the prospect of improving patent quality. Join Sakari...more

Smart & Biggar

A fine line: Green branding or greenwashing?

Smart & Biggar on

Over the past several years, companies across the globe have seen an increasing demand for green and sustainable products and services. This demand has resulted in the rise of “green branding”. Green branding is where a...more

Eversheds Sutherland (US) LLP

Out of Vogue: Greenwashing litigation on the rise for fashion retailers

As consumer interest in climate change and sustainability continues to evolve, an increase in “greenwashing” claims directed towards fashion retailers has generated a series of headline-grabbing lawsuits. Over the last year,...more

Perkins Coie

Sustainability Trends and IP Issues for Fashion Brands

Perkins Coie on

The fashion industry is one of the most polluting industries in the world and is responsible for roughly 10% of global greenhouse gas emissions. There are many contributing factors to this problem, including pollution from...more

Levenfeld Pearlstein, LLC

Brand Envy: Are You Leveraging Your CSR Initiatives to Build Value in Your Brand and Marks?

Corporate social responsibility (CSR) no longer is a buzzphrase. Rather, it is a crucial link between your business, your customers (and prospective customers), and even your employees. CSR initiatives help show the world who...more

Foley & Lardner LLP

Cannabis Mid-Year Update 2022

Foley & Lardner LLP on

Well into the third year of the global pandemic, with record inflation and the uncertain outcomes of geopolitical issues roiling global markets, the cannabis industry has nevertheless continued upon a similar path as recent...more

Foley & Lardner LLP

The Laws of Fashion: What's Trending in 2022

Foley & Lardner LLP on

The fashion industry has certainly seen its fair share of change over the last year given consumer trends, geopolitical & public health issues, innovation in technology and legal developments and we don’t anticipate that...more

Foley & Lardner LLP

Use of the “Hecho en México”® (Made in Mexico) Trademark and Logo

Foley & Lardner LLP on

The Mexican government, through the Ministry of Economy, is the holder of the “Hecho en México” (Made in Mexico) trademark, which is an official distinctive sign that may be used to identify products that are made in Mexico,...more

Hogan Lovells

Happy (green) holidays and a sustainable new year

Hogan Lovells on

Consumers want to buy sustainable gifts in increasing numbers this holiday season. And brands of course, want to sell to them. The result is that brands are increasingly going green, by adopting sustainable business models...more

Perkins Coie

Regift Responsibly This Holiday Season

Perkins Coie on

Consumers today are conscious of environmental issues. Younger generations in particular have a clear preference for environmentally friendly products—74% of millennials and 62% of Gen Z are willing to pay more for...more

Perkins Coie

Upcycled Goods: How Fashion and Apparel Brands Can Promote Sustainability While Protecting Brand Value

Perkins Coie on

The fashion industry is the world’s second largest polluter behind big oil, and is responsible for around 10% of global greenhouse gas emissions. There are a number of contributing factors to this problem, ranging from “fast...more

Perkins Coie

Brand Sustainability: Practical Considerations for Creating IP Enforcement Programs

Perkins Coie on

This summer, we have provided information on supply chain and forced labor risks, proper substantiation of green advertising claims, alternative corporate forms to promote sustainability efforts, understanding a public...more

Perkins Coie

Sustainable Apparel: Using Trademarks to Communicate Ecological Commitments

Perkins Coie on

Consumers today are increasingly conscious of environmental issues. A recent study found that 50% of CPG (consumer packaged goods) growth from 2013 to 2018 came from sustainably marketed products. Younger generations in...more

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