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Testimonial Statements NAD

BakerHostetler

Testimonial Guides Update - The Things That Make Us Go Hmm

BakerHostetler on

As we have reported, the FTC has issued its proposal for an update to the Testimonial & Endorsement Guides. These are not THE LAW, because (1) guides are not law and (2) even if we treat them as such, this is a proposal....more

Manatt, Phelps & Phillips, LLP

NAD Conducts Inquiry Into Implied COVID-19 Messages

In addition to the Federal Trade Commission, the National Advertising Division (NAD) has also been active with cases regarding COVID-19 claims. In the latest case, the NAD announced that Nomolotus, LLC, d/b/a Truvani,...more

Manatt, Phelps & Phillips, LLP

NAD Throws Wet Blanket on Weighted Blanket Claims

Weighed down by the advertiser’s performance claims, the National Advertising Division (NAD) recommended that Weighting Comforts modify or discontinue the express claims for its weighted blankets....more

Proskauer - Advertising Law

Can You Hear Me Now? NAD Finds Scientific Evidence Insufficient to Support Dietary Supplement’s Claims of Ear Discomfort Relief

Clarion Brands, LLC recently received an earful from the National Advertising Division (“NAD”) about its marketing of the dietary supplement Lipo-Flavonoid Plus. Clarion had been marketing Lipo-Flavonoid Plus with advertising...more

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