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Tracking Systems Analytics

Proskauer on Privacy

Now Trending: The TikTok Dox

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Plaintiffs are persistently crafting creative legal theories to target tracking technologies. One new approach is to characterize tracking technologies as “pen registers” or “trap and trace devices” used in violation of...more

Good2bSocial

Law Firm Lead Generation: What are Qualified Leads?

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Marketing evolves so quickly in the Internet age that sometimes businesses, and even marketers themselves, have trouble keeping up. While some take advantage of cutting edge concepts and technology, others hold firm to old...more

Good2bSocial

Decoding Google Analytics 4 for Law Firms: Understanding Your Data

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Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to navigate GA4 and interpret its...more

Good2bSocial

How Legal Marketers Can Measure Account-Based Marketing Success

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Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, and engaging with...more

J.S. Held

Video and Object Tracking for Speed Determination Using Aerial LiDAR

J.S. Held on

Abstract Video of an event recorded from a moving camera contains information not only useful for reconstructing the locations and timing of an event, but also the velocity of the camera attached to the moving object or...more

Legal Internet Solutions Inc.

G.A.4 Enhanced Measurement for Legal Marketers – Pros and Cons

Through its enhanced measurement feature on Google Analytics 4 (G.A.4), Google is trying to make it easier for you to track things on your website. Think of this tool as “automatic” tracking of certain things: pageviews,...more

Balch & Bingham LLP

California Attorney General Announces First CCPA Enforcement Action Focused on “Sales” of Personal Information

Balch & Bingham LLP on

On August 24, 2022, California Attorney General Rob Bonta (“AG”) announced a settlement with Sephora, Inc., resolving allegations that the company violated the California Consumer Privacy Act (“CCPA”). ...more

Good2bSocial

Everything Law Firms Need to Know About Google Analytics 4

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In the tech space, the tools at our disposal and the associated terminology fluctuate more than the late, great Prince decided to change his stage name. This time up, the “Artist Formerly Known as Universal Analytics” had a...more

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