News & Analysis as of

Tracking Systems General Data Protection Regulation (GDPR) European Data Protection Board (EDPB)

Sheppard Mullin Richter & Hampton LLP

EDPB Provides Insight for Use of Tracking Tools

The EDPB released guidance last month to help companies understand their obligations when using newer tracking tools. These include pixels, URL tracking, IP-tracking, and the like. First, some background: an EU law that...more

A&O Shearman

EU and UK Data Protection Regulatory Trends so far in 2024: a focus on consent, adtech and tracking technologies

A&O Shearman on

This series of blogs rounds up some of the key data protection regulatory trends we have seen during 2024, focused on the EU and UK. 2024 has seen behavioural advertising and cookies continue to dominate the agenda of data...more

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