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Trade Conference Marketing

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Does the CCPA impose any additional obligations on companies that market to business contacts identified during conferences and...

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Federal law sometimes requires that companies obtain consent prior to sending marketing communications to business contacts identified during conferences and trade shows. In addition to any consent requirement required under...more

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Does a company need consent to market to business contacts identified during conferences and trade shows?

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It depends. Whether a company needs consent to send a marketing communication to a business contact (or prospect) identified during a conference or a trade show typically depends on the following factors...more

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CCPA Privacy FAQs: Under the CCPA, can a conference organizer use on-site tracking at their conference for first-party marketing?

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Yes.  On-site tracking refers to the practice of scanning attendees’ badges manually (e.g., bar code) or automatically (e.g., RFID chip in badges read at doorways). Organizers track this information for various reasons...more

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CCPA Privacy FAQs: Under the CCPA, can a company send mass marketing emails to clients or prospects to invite them to a conference...

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Yes. An invitation to a conference or a trade show is generally considered a commercial solicitation. On the federal level, the CAN-SPAM act does not require prior consent for a commercial email, only that it be clearly...more

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CCPA Privacy FAQs: Under the CCPA, can a company send follow-up emails after hosting a trade show or conference?

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In the United States, a company can send follow-up emails after hosting a trade show. On the federal level, the CAN-SPAM Act governs commercial use of email....more

Nancy Myrland - Myrland Marketing & Social...

Lawyers & Legal Marketers: Kick It Up A Notch in 2016 – An #LMA16 Infographic

Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your...more

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