Federal law sometimes requires that companies obtain consent prior to sending marketing communications to business contacts identified during conferences and trade shows. In addition to any consent requirement required under...more
It depends. Whether a company needs consent to send a marketing communication to a business contact (or prospect) identified during a conference or a trade show typically depends on the following factors...more
Yes. On-site tracking refers to the practice of scanning attendees’ badges manually (e.g., bar code) or automatically (e.g., RFID chip in badges read at doorways). Organizers track this information for various reasons...more
Yes. An invitation to a conference or a trade show is generally considered a commercial solicitation. On the federal level, the CAN-SPAM act does not require prior consent for a commercial email, only that it be clearly...more
In the United States, a company can send follow-up emails after hosting a trade show. On the federal level, the CAN-SPAM Act governs commercial use of email....more
Jonathan Fitzgarrald, Managing Partner of Equinox Strategy Partners, gave a stellar presentation at the recent Legal Marketing Association’s Annual Conference that was full of advice for how to prove your worth where your...more