News & Analysis as of

Trade Names Marketing

BakerHostetler

AD-ttorneys@law - March 2022

BakerHostetler on

L’Oréal Gets Pancaked by False Origin Suit - Famous beauty products made in...Arkansas? ...more

McDermott Will & Emery

No Attorneys’ Fee Award Based On Dismissed Counterclaim - Burford v. Accounting Practice Sales, Inc.

In an appeal between two parties to a contract for marketing and selling defendant’s accounting practices in various states, the U.S. Court of Appeals for the Seventh Circuit addressed whether the defendant breached the...more

Mintz - Trademark & Copyright Viewpoints

The (Best) Method to the Madness Behind Choosing a Company Name or Mark

The Wall Street Journal ran a print article on July 18, 2013 titled “What’s Behind Those Quirky Startup Names?” in which the author Lindsey Gellman discussed the derivation behind unique startup names such as Mibblio, Kaggle,...more

Gray Reed

Tread Carefully When Using Competitor’s Trademarked Name With Online Advertising

Gray Reed on

The Ninth Circuit issued a decision yesterday in the 1-800 Contacts v. Lens.com case we discussed several years ago when originally filed. ...more

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