News & Analysis as of September 25, 2024

Intellectual Property Protection

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A Trademark is a legally registered distinctive mark or sign which identifies goods, products or services that originate or are associated with a particular person or enterprise . A typical example of a trademark... more +

Trademark Fundamentals: What Is a “Basis” for a Trademark Filing?

Pillsbury - Propel on 8/5/2024

When applying to register a trademark, a critical component you will encounter is selecting a “basis” for the application. Selecting the correct basis is crucial for ensuring that your application is processed smoothly and...more

California Business Divorce: Understanding IP Ownership in the Context of Operating a California Business

Stradling Yocca Carlson & Rauth on 3/28/2024

Picture a renowned winery in the heart of Napa Valley that has built its reputation on a trademark that connoisseurs associate with exceptional quality. This trademark, a symbol of years of hard work and dedication,...more

Founder Series: Top Tips to Follow to Protect Your Ideas

Orrick, Herrington & Sutcliffe LLP on 9/29/2022

Orrick's Founder Series offers monthly top tips for UK startups on key considerations at each stage of their lifecycle, from incorporating a company through to possible exit strategies...more

Client Alert: Is Your Business Franchisable? An Alternative Method for Business Enterprise Growth

Shumaker, Loop & Kendrick, LLP on 3/15/2019

When business owners contemplate expansion and growth of their business enterprise and brand, they must first make a fundamental decision on strategy and method of expansion. Should they (a) expand on their own, utilizing...more

Branding Strategy: Key Questions Your Startup Should Consider

Fenwick & West LLP on 2/13/2019

When building your brand, your company should consider the following questions: 1. What products/services are you going to use with the brand? Consider the kinds of products or services you intend to offer with your...more

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