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Video Advertising

Good2bSocial

Video Marketing Strategies for Law Firms in 2024

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The role of video marketing has evolved significantly over the last decade, and many law firms have already recognized the power and potential it holds for client engagement and trust-building. In a digital era where visual...more

Omnizant

Video Content Falling Flat? Tips to Turn It Around

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Videos are a powerful way to connect with potential clients. However, we hear from a lot of lawyers that video marketing takes too much effort and it doesn’t yield results. As a form of content marketing, we think videos...more

Good2bSocial

Video Marketing for Law Firms: 10 Techniques That Will Drive Success

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Video is huge, and only getting bigger. In fact, 78% of people watch online videos every week, and 55% view online videos every dayvideo marketing for law firms (HubSpot). In 2023, online video is expected to account for...more

Good2bSocial

Top 7 Legal Marketing Trends of 2022

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Digital marketing is constantly evolving. Tactics that help firms find success in one year may not in others. As we watch 2022 come to an end, we can take stock of legal marketers’ most common tactics. Here is a summary of...more

Good2bSocial

How to Create an Effective Attorney Facebook Advertising Strategy

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Sometimes it’s hard to know how to get the most bang for your buck. With so many options for spending your advertising budget, it takes time to learn what’s worth your investment. Facebook itself is complex and its...more

Good2bSocial

20 Tactics for Marketing a Law Firm

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Digital marketing can do incredible things for your law firm. The downside is that everyone knows that by now. The online space is crowded with attorneys marketing their practice. So how can you increase your law firm’s...more

Good2bSocial

Everything Law Firms Need to Know About Google’s New Ad Manager Tools for Video Ads

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The most critical part of advertising is getting the right message to the right people at the right time. To help with that, Google introduced video ads as a new way to reach users. Unfortunately, many have found that...more

Good2bSocial

Law Firm Video Marketing: 9 Steps to Get Started

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Pretty much everyone spends at least a few minutes of their day watching video. Over 75% of Americans over 15 are on YouTube now, and the site is the most popular after Google. The potential to reach such a huge audience is...more

Good2bSocial

The Best Social Media Platforms for Video

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Video and social media go hand-in-hand. According to HubSpot’s 2021 State of Marketing Report, video is the top content marketing strategy, while social media was the top marketing channel. Facts like these – along with the...more

Hogan Lovells

Poland: New regulations on video-sharing platforms and other media service providers

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The Polish parliament adopted an act implementing the Audiovisual Media Services Directive (Directive (EU) 2018/1808), which changes rules governing jurisdiction over media service providers, their information obligations,...more

Smart & Biggar

Celebrities, personality rights and privacy: what marketers need to know about permission

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William Shatner made headlines in November when he took to Twitter to express his displeasure that his name and likeness were used without his permission to promote a condo development in Hamilton, Ontario. The development in...more

Manatt, Phelps & Phillips, LLP

Coming to Video Ads in 2018: Self-Regulation

Video advertising regulation will begin April 1, 2018, the Online Interest-Based Advertising Accountability Program announced this week with a Compliance Warning....more

Morrison & Foerster LLP

Digital Single Market Update: The European Commission’s Proposal to Revise the Audiovisual Media Services Directive

The European Commission has proposed legislation in the EU to provide a uniform legal and competition framework for video-streaming services provided via the Internet. The regime includes changes to advertising, the...more

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