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Virtual Reality Augmented Reality Advertising

Haug Partners LLP

The Move to the Metaverse and Beyond Series: Basic Trademark and Branding Considerations

Haug Partners LLP on

Is it here? Not yet. But virtual performances featuring such stars as Travis Scott and Ariana Grande and attracting over 27 million unique players and 78 million viewers, respectively, suggest that it might be coming sooner...more

Kilpatrick

Augmented Reality, Advertising, and Practical Legal Considerations

Kilpatrick on

New technologies, new media, and new methods of engaging consumers continue to disrupt the advertising industry. The “song remains the same,” so to speak, with the new technology of augmented reality. As it gets deployed...more

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