Jessica John Bowman

Jessica John Bowman

McAfee & Taft

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Copyright myths and legends

You can find almost anything you need on the internet: photographs, illustrations, articles, music. It is all too easy to download, print, and otherwise copy these materials for use in presentations, employee manuals, and in...more

1/6/2014 - Copyright Fair Use

Copyright myths and legends

The Internet is home to many resources that may be useful to your business. It’s easy to reproduce these materials and, thanks to a number of widely circulated copyright myths, many business owners believe these materials may...more

10/18/2013 - Copyright Copyright Infringement

SHARE this photo if you want a lawsuit: Avoiding liability when using public photos to advertise on social media websites

Your company just hosted a successful public event — perhaps a fundraiser for a local charity. Now that the event is over, all that remains is to post photos from the event on your company’s Facebook page. Right?...more

8/1/2013 - Advertising Facebook Photographs Social Media

McAfee & Taft tIP Sheet - June 2013

In This Issue: - Short Attention Span - When the stars align: Negotiating celebrity endorsement deals - It’s not easy saying you’re green - Excerpt from Short Attention Span: LIKE IT? TWEET IT?...more

6/19/2013 - Advertising Disclosure Requirements FTC Online Advertisements Social Media

McAfee & Taft tIP Sheet - June 2013: It’s not easy saying you’re green - Avoiding unfair and deceptive environmental marketing...

As a famous amphibious Muppet once noted, it’s not easy being green. This sentiment is shared by the Federal Trade Commission, which has issued Guides for the Use of Environmental Marketing Claims (also known as the “Green...more

6/18/2013 - FTC Green Guides Greenwashing Marketing Unfair or Deceptive Trade Practices

Gavel to Gavel: Picture policies

Originally published in The Journal Record - March 14, 2013. Your company just hosted a successful public event, perhaps a fundraiser for a local charity. The event is over, and all that remains is to post photos from...more

3/14/2013 - Advertising Facebook Photographs Release Agreements Right of Publicity Social Media

McAfee & Taft tIPsheet - March 2013: Monitoring employees’ use of company trademarks in social media

If you’re an employer, chances are good that you employ some of the 1.06 billion individuals who regularly use Facebook®, as well as some of the millions who regularly post to other popular social media websites. And, whether...more

3/6/2013 - Facebook Social Media Social Media Policy Trademarks

McAfee & Taft tIP Sheet - March 2013

In This Issue: - 3 Monitoring employees’ use of company trademarks in social media - 5 Keys to ensuring the secrecy of trade secrets - 6 FTC amends Children’s Online Privacy Protection Rule - Excerpt from...more

3/5/2013

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