Jessica John Bowman

Jessica John Bowman

McAfee & Taft

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Latest Publications


Comment period for FDA's draft nutrition, menu labeling guidance ends Nov. 2

On December 1, 2014, the Food and Drug Administration published its final rule on Nutrition Labeling of Standard Menu Items in Restaurants and Similar Retail Food Establishments, 79 FR 71156. This rule requires restaurants...more

10/22/2015 - Draft Guidance FDA Final Rules Menu-Labeling Nutrition Facts Labels Restaurant Industry Retail Market

Gavel to Gavel: Ambiguity poses risks

As a business owner, you’ve probably put together a team of skilled individuals to help effectively market your products and services by developing memorable and informative product labels, advertisements, and marketing...more

10/21/2015 - Advertising All Natural False Advertising FTC Made in the USA Marketing Risk Assessment Risk Mitigation

New ‘.bank’ domain available in mid-2015

New opportunities for the banking community are coming this year. In the fall of 2014, the Internet Corporation for Assigned Names and Numbers (ICANN), the entity responsible for coordinating internet domain names, granted...more

3/10/2015 - Banks Domain Names gTLD ICANN Popular Registration Trademarks

Product labeling requirements aren't all black and white

Your company has created and developed a new, innovative product. You’ve tested your product, you’ve adopted a new trademark, and you’re ready to begin manufacturing. The remaining steps of preparing your product for sale,...more

1/15/2015 - FDA FTC Labeling Manufacturers

Protecting your intangible assets

The beginning of summer marks the start of a new chapter for both recent graduates looking for work and the businesses looking to hire them. But before you dive into that growing pile of resumes on your desk, take a...more

6/30/2014 - Business Assets Copyright Employer-Owned Intellectual Property Employment Contract Hiring & Firing Trade Secrets Trademarks

Copyright myths and legends

You can find almost anything you need on the internet: photographs, illustrations, articles, music. It is all too easy to download, print, and otherwise copy these materials for use in presentations, employee manuals, and in...more

1/6/2014 - Copyright Fair Use

Copyright myths and legends

The Internet is home to many resources that may be useful to your business. It’s easy to reproduce these materials and, thanks to a number of widely circulated copyright myths, many business owners believe these materials may...more

10/18/2013 - Copyright Copyright Infringement

SHARE this photo if you want a lawsuit: Avoiding liability when using public photos to advertise on social media websites

Your company just hosted a successful public event — perhaps a fundraiser for a local charity. Now that the event is over, all that remains is to post photos from the event on your company’s Facebook page. Right?...more

8/1/2013 - Advertising Facebook Photographs Social Media

McAfee & Taft tIP Sheet - June 2013

In This Issue: - Short Attention Span - When the stars align: Negotiating celebrity endorsement deals - It’s not easy saying you’re green - Excerpt from Short Attention Span: LIKE IT? TWEET IT?...more

6/19/2013 - Advertising Disclosure Requirements FTC Online Advertisements Social Media

McAfee & Taft tIP Sheet - June 2013: It’s not easy saying you’re green - Avoiding unfair and deceptive environmental marketing...

As a famous amphibious Muppet once noted, it’s not easy being green. This sentiment is shared by the Federal Trade Commission, which has issued Guides for the Use of Environmental Marketing Claims (also known as the “Green...more

6/18/2013 - FTC Green Guides Greenwashing Marketing Unfair or Deceptive Trade Practices

Gavel to Gavel: Picture policies

Originally published in The Journal Record - March 14, 2013. Your company just hosted a successful public event, perhaps a fundraiser for a local charity. The event is over, and all that remains is to post photos from...more

3/14/2013 - Advertising Facebook Photographs Release Agreements Right of Publicity Social Media

McAfee & Taft tIPsheet - March 2013: Monitoring employees’ use of company trademarks in social media

If you’re an employer, chances are good that you employ some of the 1.06 billion individuals who regularly use Facebook®, as well as some of the millions who regularly post to other popular social media websites. And, whether...more

3/6/2013 - Facebook Social Media Social Media Policy Trademarks

McAfee & Taft tIP Sheet - March 2013

In This Issue: - 3 Monitoring employees’ use of company trademarks in social media - 5 Keys to ensuring the secrecy of trade secrets - 6 FTC amends Children’s Online Privacy Protection Rule - Excerpt from...more


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