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Quick B2B Takeaways From The Pending Blockbuster Disney-Fox Tie-Up

At first glance, it may seem there are few implications for professional services companies from last week’s announcement that The Walt Disney Company is acquiring – pending regulatory and shareholder approval – many of 21st...more

What the NFL’s Ratings Swoon Says to Professional Services Marketers

If you ever doubted that the media landscape is shifting, you only need to look at the reports that the NFL, the mightiest-of-mighty media properties, is experiencing a large dip in viewership. Through the first five weeks of...more

The Relationship Between Good Ads and Good Writing

I love ads. Good advertisements not only make us want to buy products, but they also are entertaining and an art form of sorts. It seems trendy to poke fun at those who want to “only watch the ads” during the Super Bowl, but...more

7/23/2014  /  Advertising
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