Numerous times in the past I have been asked to weigh in on marketing’s impact on business development. And, while instances certainly do occur whereby clients specifically cite reading a blog post or seeing a name in the...more
I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation older than mine and a word that is quickly becoming dated to a generation younger than me.
Blogs began as...more
In recent months, a few news items have stood out as noteworthy, as they are emblematic of the shifting media landscape:
- HBO to offer a stand-alone streaming service.
- CBS to offer a stand-alone streaming...more
I love ads. Good advertisements not only make us want to buy products, but they also are entertaining and an art form of sorts. It seems trendy to poke fun at those who want to “only watch the ads” during the Super Bowl, but...more
I’m a bit of a dinosaur. On a good day, three physical newspapers are dropped at my doorstep. Of the things that motivate me to get out of bed: coffee and those newspapers play a large role. Being a media relations...more
Sharing your career news/moves in the “On the Move” sections of local business journals, industry trade publications and even your alumni magazines is a great way to keep the business community abreast and engage your...more
Online privacy policies, especially with respect to social media sites, have redefined the word ephemeral. Just when one thinks they have successfully navigated the complexities of properties such as Facebook, new “terms of...more
Every week, key company executives receive emails from their marketing and communications teams with press releases attached for review. No doubt these documents elicit groans at times. More than one managing partner or...more
Last week, JP Morgan Chase & Co. asked college students in advance of an upcoming forum with a senior company executive to send questions over Twitter with the hashtag “#AskJPM.” Less than six hours after the hashtag was...more
Crafting and executing an effective communications plan requires long-term vision, daily execution and a strategic direction. These same elements are readily apparent with a successful baseball team....more
On Monday, the New York Times ran a story on Coca-Cola’s latest website revamp. It is being molded into a publication, complete with stories and an editorial calendar, that the company is titling Coca-Cola Journeys. This may...more