The media landscape continues to shift, and 2023 was certainly an eventful year. Layoffs abounded based not just on the slash-and-burn tactics deployed by private equity to gut local newspapers, but also on the national level...more
3/4/2024
/ ABC ,
Artificial Intelligence ,
Disney ,
ESPN ,
Facebook ,
Free Speech ,
Instagram ,
Media ,
News Stories ,
Newspapers ,
Opinion-Based Content ,
Podcasts ,
Social Media ,
Spotify ,
Telecommunications ,
Television Broadcast Stations ,
Twitter ,
YouTube
Remember all the excitement when Threads was launched? Meta, the platform’s parent company, announced that more than 30M people joined in less than 24 hours after it opened to the public. The app, which for now requires and...more
Every year the media landscape evolves, and 2022 was no different. For professional services firms looking to stay in front of key audiences, the shuffle of reporters to different beats, to different (sometimes very...more
Do you remember Newsweek?
Time and Newsweek in a print-dominant age were the titans of weekly news magazines – sold by legions of industrious schoolchildren to raise money for their schools (my parents in the late 90s...more
Remember Johnny Cash’s song “I’ve Been Everywhere?” Well, that’s me. Started in the Philadelphia area, went to college in New England, moved to California for six years, then Upstate New York for three and now the Washington,...more
We’re past Labor Day weekend and the “Hot Vax” summer has seamlessly transitioned into “Back to School/Back to the Office” life. We’re almost back to those 2019 school buses, cubicles and bridge-and-tunnel vibes! ...more
Podcasts are an ascendant media form right now. According to a recent report from Edison Research and Triton Digital called “The Infinite Dial 2021,” approximately 28% of the U.S. population over the age of 12 listens to a...more
3/26/2021
/ Blogs ,
Content Marketing ,
Digital Communications ,
Marketing ,
Online Platforms ,
Professional Services Companies ,
Remote Working ,
ROI ,
Smart Devices ,
Social Media ,
Technology
Author’s note: This article is written from the perspective of a white, cisgendered legal marketing professional, and its call to action is directed at those with similarly situated identities. It is not meant to direct or...more
Broadcast has always been the hardest medium in which to secure opportunities for clients. The reasons are numerous, including its focus is narrower than a daily newspaper’s, commentary openings are time-sensitive and go...more
2020, what a year! Thanks to a raging global pandemic I’ve been spending more time at home, eating in more often and keeping tabs on the thoughts of prominent epidemiologists – just as I planned! My current crushes are Dr....more
On January 15, the Legal Marketing Association, Mid-Atlantic Group hosted the presentation “Your 2020 BD Goals are Set. Now What?” The program, presented by Norris McLaughlin P.A. Chief Marketing and Business Development...more
I like to think of myself as a runner. But, honestly, I’m an inconsistent runner. This on again/off again dedication has consequences and parallels in professional services (proserv) marketing. Let’s explore....more
Pierre Delecto, we hardly knew ye! The delicious, and somewhat apolitical, news out of Washington, D.C. that Utah Senator Mitt Romney, for some time, had a secret Twitter account under the pseudonym “Pierre Delecto” is...more
Hey, why don’t our lateral partner announcements get coverage in The Wall Street Journal or the New York Times? The simple answer: you aren’t Robert Mueller.
Half the battle with providing public relations services...more
The Business Roundtable – a star-studded group of U.S. businesses – on August 19 announced a new definition of what a corporation should be, noting that they should operate for the “benefit of all stakeholders – customers,...more
If professional services firms really care about their content readers and their long-term value proposition to them, I urge them to consider this concept: Slow News. This is content that has taken time to develop, that has...more
Blattel Communications Senior Media Director Michael Bond authored the Legal Marketing Association (LMA) – Mid-Atlantic Region Newsletter article titled, “Make Marketing Plans That Work.” The piece considers how law firm...more
At first glance, it may seem there are few implications for professional services companies from last week’s announcement that The Walt Disney Company is acquiring – pending regulatory and shareholder approval – many of 21st...more
Let’s take a look at a not-uncommon scenario: you are connected with a reporter as an expert source for commentary and quoted in the resulting story. Great, right? Nope. While your name is mentioned, the company’s is...more
Twitter is setting us all free! We can finally tweet a full 280 characters! Life is great! Yeah, not so much.
Twitter’s move to expand its character limit is a change that may make the service worse. (This is not to...more
Think about this for a minute: venture capitalists are looking to “disrupt” the sock industry. As chronicled on Marketplace, $110M has been invested in a sock company(!). This kind of investment in a static, eminently mature...more
In his short but impactful tenure as White House Communications Director, Anthony “The Mooch” Scaramucci taught anyone new at interacting with the press a valuable lesson – understand and be wary of going “Off the Record”...more
Blattel Communications Senior Media Director Michael Bond authored the Legal Marketing Association (LMA) – Mid-Atlantic Region Newsletter article titled, “Unlocking the Value of Outside Marketing and Communications Agencies.”...more
In marketing and content promotion, any professional will tell you – almost reflexively – that packaging matters. This is true on two fronts: 1) protection and presentation of the product within; and 2) accessibility to the...more
We’ve been part of numerous professional services client discussions where the question asked is, “Can I discuss politics on social media?” The answer we generally give is, “No,” as one always risks losing favor from the...more