Michael Bond

Michael Bond

Blattel Communications

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Splitting Hairs on Marketing ROI

Numerous times in the past I have been asked to weigh in on marketing’s impact on business development. And, while instances certainly do occur whereby clients specifically cite reading a blog post or seeing a name in the...more

6/24/2015 - Business Development Marketing ROI

Rethinking Blogs

I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation older than mine and a word that is quickly becoming dated to a generation younger than me. Blogs began as...more

3/18/2015 - Blogs Business Development Marketing Media Regular Business Communications

The Evolution of Media at-a-Glance

In recent months, a few news items have stood out as noteworthy, as they are emblematic of the shifting media landscape: - HBO to offer a stand-alone streaming service. - CBS to offer a stand-alone streaming...more

11/17/2014 - Cable Television Providers Facebook HBO Internet Streaming Media Podcasts Social Media Television Broadcast Stations

The Relationship Between Good Ads and Good Writing

I love ads. Good advertisements not only make us want to buy products, but they also are entertaining and an art form of sorts. It seems trendy to poke fun at those who want to “only watch the ads” during the Super Bowl, but...more

7/23/2014 - Advertising

Embracing Facebook as a News Conduit

I’m a bit of a dinosaur. On a good day, three physical newspapers are dropped at my doorstep. Of the things that motivate me to get out of bed: coffee and those newspapers play a large role. Being a media relations...more

6/5/2014 - Content Marketing Facebook Media Social Networks

Why You Need a Picture for Your Recent News

Sharing your career news/moves in the “On the Move” sections of local business journals, industry trade publications and even your alumni magazines is a great way to keep the business community abreast and engage your...more

3/12/2014

Why You Should Keep Personal Social Media Use Professional

Online privacy policies, especially with respect to social media sites, have redefined the word ephemeral. Just when one thinks they have successfully navigated the complexities of properties such as Facebook, new “terms of...more

1/9/2014 - Privacy Policy Social Media Terms of Use

Are Press Releases Useful?

Every week, key company executives receive emails from their marketing and communications teams with press releases attached for review. No doubt these documents elicit groans at times. More than one managing partner or...more

11/25/2013 - Press Releases

Getting Past Twitter Inertia

Last week, JP Morgan Chase & Co. asked college students in advance of an upcoming forum with a senior company executive to send questions over Twitter with the hashtag “#AskJPM.” Less than six hours after the hashtag was...more

11/25/2013

A Nine Inning Communications Game Plan

Crafting and executing an effective communications plan requires long-term vision, daily execution and a strategic direction. These same elements are readily apparent with a successful baseball team....more

5/17/2013 - Baseball Professional Services Companies

Tell Me a Story

On Monday, the New York Times ran a story on Coca-Cola’s latest website revamp. It is being molded into a publication, complete with stories and an editorial calendar, that the company is titling Coca-Cola Journeys. This may...more

11/16/2012

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