Latest Publications

Share:

Consider the Content, But Don’t Forget the Packaging

In marketing and content promotion, any professional will tell you – almost reflexively – that packaging matters. This is true on two fronts: 1) protection and presentation of the product within; and 2) accessibility to the...more

Political Discourse and Professionalism

We’ve been part of numerous professional services client discussions where the question asked is, “Can I discuss politics on social media?” The answer we generally give is, “No,” as one always risks losing favor from the...more

Five Ways to Be a Better Blogger

It can be intimidating to stare at a blinking cursor trying to figure out how to start a blog post. Let’s say you made a resolution to really start blogging in 2017. Now the time has come to get going. If you are at a loss...more

Just Say “No” to Social Media Automation

I’m a big fan of automation. When I met my now-wife, she was writing out checks each month for various bills – a time consuming process that could easily be accomplished with auto-bill pay. In no time, that’s just what she...more

The Dos and Don’ts of Blogging with a Purpose

Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99. What they rarely do is say, “I’m just going to watch whatever is on CBS or FOX.” There are just too many...more

What the NFL’s Ratings Swoon Says to Professional Services Marketers

If you ever doubted that the media landscape is shifting, you only need to look at the reports that the NFL, the mightiest-of-mighty media properties, is experiencing a large dip in viewership. Through the first five weeks of...more

Good News: Microsoft Wants to Connect with LinkedIn

Microsoft is in the process of acquiring the business social network LinkedIn, and it’s a really good thing. Let me tell you why. Microsoft Outlook defines essential business software and, even for power users, dozens of...more

The Secret Sauce for Writing (and Publishing) Commentary Submissions

Leafing through your Sunday newspaper, steaming cup of coffee in hand, you have no doubt seen commentary articles – opinion pieces written by local citizens and business leaders focusing on specific issues. Maybe the thought...more

1/29/2016  /  Journalism , Newspapers

Five Tips for Setting New Year’s Marketing and Communications Resolutions

Setting New Year’s resolutions is a great exercise, and one that can yield tangible change as the calendar moves along. Now is the time to identify a few marketing and PR goals and outline next steps. In identifying...more

Give Great Quotes, Really!

There is an expression, unique to the intersection of PR and journalism that roughly goes, “He (or she) gives great quotes.” This means that a source is able to provide a punchy, succinct and informative sound bite that works...more

10/23/2015  /  Journalism , Marketing , Public Relations

Splitting Hairs on Marketing ROI

Numerous times in the past I have been asked to weigh in on marketing’s impact on business development. And, while instances certainly do occur whereby clients specifically cite reading a blog post or seeing a name in the...more

6/24/2015  /  Business Development , Marketing , ROI

Rethinking Blogs

I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation older than mine and a word that is quickly becoming dated to a generation younger than me. Blogs began as...more

The Evolution of Media at-a-Glance

In recent months, a few news items have stood out as noteworthy, as they are emblematic of the shifting media landscape: - HBO to offer a stand-alone streaming service. - CBS to offer a stand-alone streaming...more

The Relationship Between Good Ads and Good Writing

I love ads. Good advertisements not only make us want to buy products, but they also are entertaining and an art form of sorts. It seems trendy to poke fun at those who want to “only watch the ads” during the Super Bowl, but...more

7/23/2014  /  Advertising

Embracing Facebook as a News Conduit

I’m a bit of a dinosaur. On a good day, three physical newspapers are dropped at my doorstep. Of the things that motivate me to get out of bed: coffee and those newspapers play a large role. Being a media relations...more

Why You Need a Picture for Your Recent News

Sharing your career news/moves in the “On the Move” sections of local business journals, industry trade publications and even your alumni magazines is a great way to keep the business community abreast and engage your...more

3/12/2014

Why You Should Keep Personal Social Media Use Professional

Online privacy policies, especially with respect to social media sites, have redefined the word ephemeral. Just when one thinks they have successfully navigated the complexities of properties such as Facebook, new “terms of...more

Are Press Releases Useful?

Every week, key company executives receive emails from their marketing and communications teams with press releases attached for review. No doubt these documents elicit groans at times. More than one managing partner or...more

11/25/2013  /  Press Releases

Getting Past Twitter Inertia

Last week, JP Morgan Chase & Co. asked college students in advance of an upcoming forum with a senior company executive to send questions over Twitter with the hashtag “#AskJPM.” Less than six hours after the hashtag was...more

11/25/2013

A Nine Inning Communications Game Plan

Crafting and executing an effective communications plan requires long-term vision, daily execution and a strategic direction. These same elements are readily apparent with a successful baseball team....more

Tell Me a Story

On Monday, the New York Times ran a story on Coca-Cola’s latest website revamp. It is being molded into a publication, complete with stories and an editorial calendar, that the company is titling Coca-Cola Journeys. This may...more

11/16/2012
21 Results
/
View per page
Page: of 1

"My best business intelligence,
in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
Feedback? Tell us what you think of the new jdsupra.com!