Remember all the excitement when Threads was launched? Meta, the platform’s parent company, announced that more than 30M people joined in less than 24 hours after it opened to the public. The app, which for now requires and...more
Do you remember Newsweek?
Time and Newsweek in a print-dominant age were the titans of weekly news magazines – sold by legions of industrious schoolchildren to raise money for their schools (my parents in the late 90s...more
Remember Johnny Cash’s song “I’ve Been Everywhere?” Well, that’s me. Started in the Philadelphia area, went to college in New England, moved to California for six years, then Upstate New York for three and now the Washington,...more
Setting New Year’s resolutions is a great exercise, and one that can yield tangible change as the calendar moves along. Now is the time to identify a few marketing and PR goals and outline next steps.
In identifying...more
There is an expression, unique to the intersection of PR and journalism that roughly goes, “He (or she) gives great quotes.” This means that a source is able to provide a punchy, succinct and informative sound bite that works...more