Public Relations

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Want to Disrupt the News? Focus on Quality and Context

“Disruption” is a thrilling word at our company. Through daily conversations with our clients and the constant digestion of news, we see that traditional industries are being challenged and changed by new companies with...more

Target lessons: Network security, human element are factors in protecting data

Caught off guard by the very public outing in December 2013 of a data breach compromising the credit and debit card numbers of 40 million of its customers and affecting the personal information of 70 million more, Target...more

Preparing The Boss For Media Interviews

Smart executives and business owners know that a good public-relations program can build a brand and burnish a reputation. Good PR costs less than advertising and lends credibility to your organization, products, and...more

Five Ways to Become a Reporter’s Expert Source

Lawyers often ask how they can get quoted in news stories, or be quoted more often. They intrinsically understand the value of being a commentary source and many are naturally adept at serving as sources. It’s their job,...more

Retail Industry On High Alert In Wake Of Security Breaches

The massive cyber-security breach at Target put the company in the media spotlight with as many as 110 million customers potentially at risk. With another security breach reported at Neiman Marcus, dozens of lawsuits have...more

Beware the Business Cliché

The term cliché derives from typesetting. Long ago, French printers recognized that certain writers used the same phrase over and over again. So, to spare themselves the labor of setting the phrase each time in movable type,...more

PR Lessons from the NYC Mayoral Race

When Bill de Blasio won the New York Democratic primary for mayor with a large enough margin to avoid a run-off, the pundits weighed in on what was an impressive victory for someone who had been running a distant fourth not...more

Weil, Gotshal & Manges effectively navigates the communications waters

On the front-page of Tuesday’s Wall Street Journal, Weil, Gotshal & Manges announced that it laid off about 170 attorneys and support staff and slashed compensation for about 30 of its 300 partners. The firm ranked 13th in...more

MacEwen: Weil Gotshal Layoffs Start of Wave  [Video]

June 27 (Bloomberg Law) -- Weil, Gotshal & Manges' announcement this week it is firing 60 associates and 110 support staffers, and cutting the pay of about 30 partners, is the start of a wave of such downsizings, according to...more

Breaking Down the Dynamics of Today’s Shifting Media Environment

Emerging from a period of contraction, media outlets across the country have been transformed from sprawling bureaus with networks of beat reporters to smaller-staffed, leaner teams designed to post stories at any time from...more

Tips for Using Twitter for Public Relations

Opinions of the reputation of law firms and attorneys are quickly formed based on what is being said online – in news outlets, journals, blogs, and social media. As social media has grown, more attention is being paid by law...more

Levick Weekly - February 15, 2013: S&P’S Ordeal IS There Life After Eric Holder?

In This Issue: - S&P’S Ordeal Is There Life After Eric Holder? - The PR problem the Pentagon & VA Share - Change.Org A powerful adversary for brands - Blogs worth following - Levick in the news - Excerpt...more

Get Your Facts Straight, Then Participate: How Communicators Should Approach Wikipedia

Wikipedia poses a challenge to the communications community as its popularity and perceived credibility have greatly increased. Recent high-profile incidents of organizations, including PR firms, misusing Wikipedia’s open...more

Good News, Golden Reputation

It’s easy to get media attention when you have the inside scoop on a juicy new political scandal or pending arrest of a Fortune 500 C-Suiter. But how do you get a reporter’s attention… and that of their reader… when you want...more

Trend Alert: Big Data in Journalism

As Big Data Emerges In Journalism, PR Should Take Note - If you work in public relations or corporate communications, get ready to hear a lot more about computer-assisted reporting, also called datajournalism. It’s the...more

Healthcare Sector Under Scrutiny: Congressional Oversight of the Affordable Care Act by Daniel F. Donovan and William Clarkson

"I've long maintained that there are three possible routes to repeal of ObamaCare: the courts, the presidential election, and our constitutional responsibility for oversight. With two of them having come up short, the third...more

Reputation Rehab: Coming Out Ahead After a Tough Time

No one wants to face a public relations nightmare. But when controversy threatens to damage your image, you should seize the opportunity to make strategic changes and put forth some positive messaging. All eyes are on you:...more

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