Do you remember Newsweek?
Time and Newsweek in a print-dominant age were the titans of weekly news magazines – sold by legions of industrious schoolchildren to raise money for their schools (my parents in the late 90s...more
Podcasts are an ascendant media form right now. According to a recent report from Edison Research and Triton Digital called “The Infinite Dial 2021,” approximately 28% of the U.S. population over the age of 12 listens to a...more
3/26/2021
/ Blogs ,
Content Marketing ,
Digital Communications ,
Marketing ,
Online Platforms ,
Professional Services Companies ,
Remote Working ,
ROI ,
Smart Devices ,
Social Media ,
Technology
Author’s note: This article is written from the perspective of a white, cisgendered legal marketing professional, and its call to action is directed at those with similarly situated identities. It is not meant to direct or...more
On January 15, the Legal Marketing Association, Mid-Atlantic Group hosted the presentation “Your 2020 BD Goals are Set. Now What?” The program, presented by Norris McLaughlin P.A. Chief Marketing and Business Development...more
I like to think of myself as a runner. But, honestly, I’m an inconsistent runner. This on again/off again dedication has consequences and parallels in professional services (proserv) marketing. Let’s explore....more
If professional services firms really care about their content readers and their long-term value proposition to them, I urge them to consider this concept: Slow News. This is content that has taken time to develop, that has...more
Blattel Communications Senior Media Director Michael Bond authored the Legal Marketing Association (LMA) – Mid-Atlantic Region Newsletter article titled, “Make Marketing Plans That Work.” The piece considers how law firm...more
At first glance, it may seem there are few implications for professional services companies from last week’s announcement that The Walt Disney Company is acquiring – pending regulatory and shareholder approval – many of 21st...more
Let’s take a look at a not-uncommon scenario: you are connected with a reporter as an expert source for commentary and quoted in the resulting story. Great, right? Nope. While your name is mentioned, the company’s is...more
Twitter is setting us all free! We can finally tweet a full 280 characters! Life is great! Yeah, not so much.
Twitter’s move to expand its character limit is a change that may make the service worse. (This is not to...more
Think about this for a minute: venture capitalists are looking to “disrupt” the sock industry. As chronicled on Marketplace, $110M has been invested in a sock company(!). This kind of investment in a static, eminently mature...more
Blattel Communications Senior Media Director Michael Bond authored the Legal Marketing Association (LMA) – Mid-Atlantic Region Newsletter article titled, “Unlocking the Value of Outside Marketing and Communications Agencies.”...more
In marketing and content promotion, any professional will tell you – almost reflexively – that packaging matters. This is true on two fronts: 1) protection and presentation of the product within; and 2) accessibility to the...more
We’ve been part of numerous professional services client discussions where the question asked is, “Can I discuss politics on social media?” The answer we generally give is, “No,” as one always risks losing favor from the...more
It can be intimidating to stare at a blinking cursor trying to figure out how to start a blog post. Let’s say you made a resolution to really start blogging in 2017. Now the time has come to get going. If you are at a loss...more
I’m a big fan of automation. When I met my now-wife, she was writing out checks each month for various bills – a time consuming process that could easily be accomplished with auto-bill pay. In no time, that’s just what she...more
Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99. What they rarely do is say, “I’m just going to watch whatever is on CBS or FOX.” There are just too many...more
If you ever doubted that the media landscape is shifting, you only need to look at the reports that the NFL, the mightiest-of-mighty media properties, is experiencing a large dip in viewership. Through the first five weeks of...more
10/19/2016
/ Advertising ,
B2B Organizations ,
Broadcasting ,
Digital Media ,
Marketing ,
NFL ,
Professional Services Companies ,
Ratings ,
SEO ,
Social Media ,
Twitter ,
Yahoo!
Microsoft is in the process of acquiring the business social network LinkedIn, and it’s a really good thing. Let me tell you why.
Microsoft Outlook defines essential business software and, even for power users, dozens of...more
Setting New Year’s resolutions is a great exercise, and one that can yield tangible change as the calendar moves along. Now is the time to identify a few marketing and PR goals and outline next steps.
In identifying...more
There is an expression, unique to the intersection of PR and journalism that roughly goes, “He (or she) gives great quotes.” This means that a source is able to provide a punchy, succinct and informative sound bite that works...more
Numerous times in the past I have been asked to weigh in on marketing’s impact on business development. And, while instances certainly do occur whereby clients specifically cite reading a blog post or seeing a name in the...more
I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation older than mine and a word that is quickly becoming dated to a generation younger than me.
Blogs began as...more