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Advertising Transformativeness

McDermott Will & Emery

Post-Alice Federal Circuit Finds Internet Advertising Method to Not Be Patent Eligible

McDermott Will & Emery on

Citing the Supreme Court of the United States’ Spring 2014 decision in Alice Corp. v. CLS Bank, the U.S. Court of Appeals for the Federal Circuit reversed itself and concluded that a claimed method for distributing online...more

Fenwick & West LLP

Publicity rights vs. the First Amendment

Fenwick & West LLP on

The right of publicity continues to emerge as a significant intellectual property right of which businesses must be aware—not only in the context of advertising and marketing, but in the context of a company’s product itself....more

Manatt, Phelps & Phillips, LLP

Advertising Law - Aug 29, 2013

Facebook Changes Its Promotion Guidelines - Sponsors can rejoice. Effective August 27, 2013, Facebook no longer requires that sweepstakes and contests be conducted on third party apps. By dispensing the apps...more

Manatt, Phelps & Phillips, LLP

Advertising Law -- May 16, 2013

In This Issue: Linda Goldstein to Provide Insight on FTC’s Dot Com Dislosure Guidance at Upcoming Bloomberg BNA Webinar; “All Natural” False Ad Suits Continue, Stalled; Wake Up! FDA Considers Caffeinated Foods;...more

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