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Analytics

Good2bSocial

Decoding Google Analytics 4 for Law Firms: Understanding Your Data

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Google Analytics 4 (GA4), the latest iteration of Google’s analytics platform, offers a wealth of insights but comes with a new interface and features that can be daunting. Understanding how to navigate GA4 and interpret its...more

Hahn Loeser & Parks LLP

Expanding Intrigue of AI in Construction

Artificial Intelligence (“AI”) has roared into the discourse of the new economy. While the construction industry has lagged behind in its implementation, there is no doubt that AI has become an inescapable reality....more

Ankura

Streamlining Document Review in Due Diligence: How e-discovery Tools Enhance Efficiency

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In the fast-paced world of legal due diligence, efficiency and accuracy are paramount. Law firms often face the daunting task of sifting through massive volumes of documents to uncover relevant information. This process can...more

Omnizant

Understanding Search Volume

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Law firms are fixated on it, your clients don’t know it exists—meet search volume, one of the most misunderstood aspects of SEO. Search volume is just one tool in your SEO toolkit. It’s a tricky tool, too, with inaccurate...more

Eversheds Sutherland (US) LLP

Recent CIPA decisions suggest website privacy class actions will continue

Companies should brace for another surge in California Invasion of Privacy Act (CIPA) claims after two federal court decisions may encourage plaintiffs to file even more claims relating to website analytics tools. No industry...more

Good2bSocial

How Legal Marketers Can Measure Account-Based Marketing Success

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Measuring the effectiveness of your law firm’s account-based marketing (ABM) campaigns can be difficult—especially when you’re collaborating across several internal teams, leveraging multiple tools, and engaging with...more

Health Care Compliance Association (HCCA)

Picture this: Data visualization

As most of you who’ve heard me speak or read my columns know, I’m a strong supporter of using data analytics in compliance programs. It’s an important tool that all compliance professionals should have a working understanding...more

Good2bSocial

Harnessing Long-Tail Keywords for Law Firms

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Standing out in search engine results is crucial in the highly competitive legal industry. While many firms focus on broad keywords like “lawyer” or “legal services,” the real magic often lies in long-tail keywords. These...more

Lighthouse

AI in eDiscovery: A Law Firm's Guide to Assessing Efficacy

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Over the past two years, law firm attorneys have been bombarded with AI hype—especially in eDiscovery. As the legal industry gets pulled into the AI wave, marketing gets swept along with it, often promising unrealistic...more

TransPerfect Legal

Search Terms – Advice from the Experts

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As data volumes grow, the use of technology to make sense of it is increasing – especially within disputes and investigations where the key data is buried within thousands or millions of documents, emails, text messages,...more

Allen Barron, Inc.

Accounting is the Information Connection Within Your Own Business

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Many business owners and executives fail to realize that accounting is the information connection within your own business. Accounting doesn’t simply capture the box scores of your company’s business transactions. A...more

Ogletree, Deakins, Nash, Smoak & Stewart,...

Businesses Beware: California Trap & Trace Lawsuits Target Common Website Tools

These lawsuits make generalized allegations that business websites use software or tools to collect various types of device and browsing information from website visitors and that businesses then share such information with...more

Good2bSocial

How Law Firms Can Leverage New Features on Threads for Enhanced Social Media Engagement

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As social media continues to evolve, so too must the strategies that law firms use to engage with their audience. Meta’s Threads app has recently introduced a suite of new features that can be particularly beneficial for law...more

Mitratech Holdings, Inc

Immigration Case Management Software: Your Complete Guide

Juggling paperwork and navigating complex immigration case management and regulations difficult and, at times, can cause unnecessary risk. For any immigration law firm, technology can make all the difference in streamlining...more

Integreon

The Beauty of Data: Your Data May Be Compelling, But Will Anyone Take Notice?

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This article first appeared on ALM Consulting magazine. As companies across all sectors have invested massive amounts of capital in the collection and evaluation of data and analytics over the past decade, clear and coherent...more

Good2bSocial

The Power of Email Marketing in Demand Generation for Law Firms

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Where every click and keystroke can lead to a potential client, email marketing stands out as a powerful tool for law firms looking to generate demand. But what exactly makes email marketing so crucial in the legal sector?...more

Good2bSocial

Google Analytics 4 for Law Firms

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Google Analytics is a powerful tool that provides valuable insights into your website’s performance. For law firms, this can be a game-changer. In this blog post, we’ll explore how to leverage Google Analytics 4 (GA4) to...more

Mitratech Holdings, Inc

[Webinar] Corporate Legal Corner - August 20th, 11:00 am - 12:00 pm ET

Join us for the summer edition of Mitratech’s Corporate Legal Corner, a virtual event series and tech expo where legal professionals are invited to attend an expert-led panel discussion followed by solution-focused breakout...more

Mitratech Holdings, Inc

10 Ways To Update Your Training Programs For Millennials and Gen-Z

Gone are the days of one-size-fits-all training methods. Today’s learners crave experiences that resonate with them. As Millennials and Gen-Z step into leadership roles, organizations must adapt their training programs to...more

Bradley Arant Boult Cummings LLP

Struck by CrowdStrike Outage? Your Business Loss Could Be Covered

Over the last week, organizations around the globe have struggled to bring operations back online following a botched software update from cybersecurity company CrowdStrike. As the dust settles, affected organizations should...more

ClientsFirst Consulting

Four Steps to a Successful CRM Implementation

When successful, a CRM system helps firms efficiently manage contacts and tracks interactions with current and potential clients to improve business development outcomes. Without a proper implementation strategy, however, a...more

Ankura

Headwinds in the Retail Labor Market: Mastering Decision-Making and Metrics for Omnichannel Efficiency - Part 4

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How Can Retailers Refine Their Omnichannel Strategies Through Effective Decision-Making and Precise Success Metrics? Current headwinds in the retail labor market present formidable challenges and hurdles for retailers in...more

Good2bSocial

How Law Firms Can Conduct Keyword Research to Boost Their Online Presence

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In the legal industry, where every client matters, having a robust online presence can set your law firm apart from the rest. The secret to achieving this? Effective keyword research. By understanding and implementing...more

Benesch

AI Reporter - July 2024

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The AI sector continues to experience regulatory growing pains. Tech companies are struggling to comply with the EU’s new AI laws, which require more transparency in their model training. Meta, in particular, had to halt its...more

ClientsFirst Consulting

How Can Law Firms Leverage Outside Emarketing Experts?

A successful email marketing program is critical for law firms’ outbound marketing strategies and is proven to drive considerable ROI – some studies show that $1 spent in email marketing can deliver a $42 return....more

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