News & Analysis as of

Behavioral Advertising The Children's Online Privacy Protection Act Advertising

Akin Gump Strauss Hauer & Feld LLP

Settlement with App Developers Requires Limits on Collection and Use of Children’s Personal Information

In August, Viacom and a number of other app developers and ad-tech companies reached a settlement with parents who had alleged that the companies were illegally selling children’s personal information for behavioral...more

Goodwin

Oath Agrees to Pay Record Fine to Settle COPPA Enforcement Action

Goodwin on

On Dec. 4, 2018, the New York Attorney General (AG) announced that media giant and AOL successor Oath Inc. (Oath), a subsidiary of Verizon Communications, Inc., agreed to pay nearly $5 million to settle charges that its...more

BakerHostetler

Mobile Apps That Appeal to Children Face Increased Regulatory Scrutiny

BakerHostetler on

In September 2015, the Online Interest-based Advertising Accountability Program (Accountability Program) of the Advertising Self-regulatory Council (ASRC) began enforcing the Digital Advertising Alliance (DAA) Guidelines for...more

Fenwick & West LLP

Privacy Alert: COPPA Amendment Impacts Apps, Ads and Social Networks

Fenwick & West LLP on

After a two-year comment process, the Federal Trade Commission adopted its long-awaited amendments to the Children's Online Privacy Protection Rule in December 2012. The amendments, which go into effect July 1, 2013,...more

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