News & Analysis as of

Benefit Plan Sponsors Law Firm Ownership

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

You need to be accountable

People don’t like to be accountable for the most part. It’s just human nature to blame someone else. Heck, I used to do it at work and I still do it at home (sometimes)....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

It’s not 1980 anymore

I was a volunteer and officer for an organization where I stated that the leadership (not including me) was stuck in 1980. What it meant was that this leadership couldn’t adjust to the current age when it came to...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Complacency for TPA is deadly

For me, one of the worst things that any business can have is a sense of complacency; I have spent too many years working at places that were just way too complacent in their work, where so much time was devoted to...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

ERISA Attorneys have to provide real value

10 years in, I’m glad I went on my own as an ERISA attorney, so I could provide value to clients, instead of being wedded to a billable hour because of a huge overhead working for a law firm. I have championed the use of...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Don’t abuse it if it’s free

I thought that the best way to develop relationships with plan providers around the country and get referrals for ERISA work for plan sponsors was to develop free content that these providers could use for their clients and...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Don’t trust again after getting burned once

When it comes to business and generally people, I treat people the way I’d want to be treated and I give people the benefit of the doubt....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Retirement Plan Advisors Advantage - August 2018

Advice For 401(k) Plan Providers On Hosting Events. Just two cents on my experience. One of the most important marketing tools that a plan provider can use to some success is the use of events to make connections to...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Empathy goes a long way

When I started my law firm about 8 years ago, I had already had a marketing guru who was handling my public relations side even when I was an associate at a semi-prestigious Long Island law firm. Yes, as an associate at a...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Pick a marketing/PR firm that understands what you do

There is a running joke from my wife where she tells me that despite 13 years of marriage, she still doesn’t know what I do. At least, I think it’s a joke. One of the problems that I had in my career especially when...more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Don’t show clients you don’t care

It’s one of the greatest lines in a movie and even my 11-year-old daughter knows it. Harrison Ford playing Richard Kimble finds the gun that Federal Marshal Samuel Gerard played by Tommy Lee Jones dropped in The Fugitive....more

Ary Rosenbaum - The Rosenbaum Law Firm P.C.

Advisors Advantage - July 2017

Creating Content That Will "Click". It will help you in the long run. In the old days, newspaper and television advertising were the way that you could get your message across to potential clients and sources for...more

11 Results
 / 
View per page
Page: of 1

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
- hide
- hide