Could This Law School Ranking Unseat US News?
Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs
Blogging Can Lead to Clients Knowing Who You Are Before They Even Meet You
If Marketing Isn’t the Goal of Your Law Blog, How Does It Bring in Work?
Thinking of Blogs As Marketing First is the Biggest Mistake in Legal Blogging
How GCs Use Social Media to Hire Law Firms
“Eighty percent of success is just showing up.” That old Woody Allen adage used to apply to the world of legal blogging, where before just publishing one or a few blogs would put a law firm well ahead of their competitors—but...more
Having a regularly updated website and attorney blog are both important factors in any search marketing campaign. In addition to the basic SEO value of well-written content, frequent posting helps to establish trust with...more
As Sam Glover harped on both before and at the conference, blogging isn’t about direct marketing, it’s about building a level of trust and a network of relationships. Karen Koehler followed that up during her talk at...more
A study released on Thursday by Greentarget, Zeughauser Group and Inside Counsel has shone a bright light on a topic that has seemed somewhat mysterious: How do general counsel really use social media—or do they really use it...more
Lawyers best work comes from referrals and word-of-mouth reputation. It’s always been that way, and the advent of social media hasn’t changed that. But while social media hasn’t change the source of good work, it has greatly...more
With many things in life and business, if it comes to the point that you’re trying to force something to happen, the less likely it is that your effort is going to reach its desired outcome. Such is the case with starting a...more
Mark 2013 as the year it became hard to find lawyers not using new media tools. The 2013 In-House Counsel New Media Engagement Survey offers ample evidence that social media tools have gone mainstream. As LinkedIn, blogs, and...more
April 18 (Bloomberg Law) -- A new survey from public relations firm Greentarget finds that in-house counsel are frequently using LinkedIn and lawyer blogs to determine who they will hire, John Corey, founding partner at...more
On today’s episode of the JDBlogger Podcast I interview entrepreneur and ABA author Jeff Lantz. Jeff is the founder and CEO of Esquire Interactive a company dedicated to helping attorneys market their law practice. Prior to...more
I understand. I really do. You want to show your readers that you are the “go to” lawyer in your field. You also want to come across as a “professional.”
But, I think your potential clients want more than that. Unless it is...more
Last week I went to the Kevin O’Keefe’s LexBlog website and looked at the Top 10 in Law Blogs: LXBN March 12, 2013. I started reading the top blogs, not for their content, but simply to see how easy they were to read by an...more
What’s the fastest means of sharing your point of view effectively? Certainly not traditional bylined articles, reporter interviews and whitepapers. They’re plenty effective, but inhibited by time-consuming editorial...more
Lawyers blog for a variety of reasons, marketing often being chief among them. Blogging and other online social activity can be both rewarding and frustrating. Every regular blogger has wondered if there is really anyone out...more
How can you differentiate yourself from the more than six million lawyers on the planet? Demonstrate your expertise. Since it's not likely that large numbers of potential clients will see you in court or at the negotiation...more
1. Who is your intended reader?
2. Is your intended reader a businessman or a lawyer?
3. Why will your reader care about this post?
4. What else has been written on your blog topic recently?
5. What do you want your...more
No time. This is the number one reason that lawyers either don’t keep up on their blogging or are unwilling to start. I won’t call this an excuse because I also live with the pressures of law practice and know that finding...more
On a fairly regular basis I get offers from law firms seeking to have me ghost-write their blog articles for them. I get it why attorneys want to outsource blogging. Law practice can be a real grind. And to adequately...more
Is Blogging Art? There are a lot of reasons why we as lawyers blog. From the get-go I started blogging for one purpose – to show potential clients why I should be their attorney. But the longer I blog and podcast and use...more
In This Issue:
- Global Regulatory Cooperation
- Infographics Are The New Soundbites: A Look At Hydraulic Fracturing
- The Newtown Tragedy & Camera-Chasing At Its Worst
- Why Netflix Shouldn’t Back Down
Rather than asking whether your executives should or should not use social media, the more relevant question is this: Can your executives capture the advantages of digital communications without opening themselves up to the...more
To many the biggest hurdle to get over when it comes to starting a blog is the anticipated time commitment. It is true. To be successful – and by successful I mean that your blog will result in new and better clients for...more
The time has long passed for lawyers to stop gnashing their teeth and donning sack cloth and ashes because the clients aren’t queued up at the door pleading for lawyers to handle their work and pleading with these lawyers to...more
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