News & Analysis as of

Blogs Marketing

Make Blogging A Reality At Your Firm

by McManis Faulkner on

If your goal is to start a firm blog this year, I wish you great success. In my experience, blogging does not come naturally to law firms but it has value. It may take more than one mention of your project to get it off the...more

Why your law firm's blog probably sucks.

by Ross Fishman on

Can we get real here for a minute? Most law firm blogs suck. They really, really suck. And yours is likely to suck too. I responded to a question on an online legal marketing group posed by someone whose firm was...more

Five Ways to Be a Better Blogger

by Blattel Communications on

It can be intimidating to stare at a blinking cursor trying to figure out how to start a blog post. Let’s say you made a resolution to really start blogging in 2017. Now the time has come to get going. If you are at a loss...more

The Dos and Don’ts of Blogging with a Purpose

by Blattel Communications on

Think of blogs as TV shows. Viewers intentionally decide to watch programs like The Big Bang Theory or Brooklyn 99. What they rarely do is say, “I’m just going to watch whatever is on CBS or FOX.” There are just too many...more

Breathe New, Prolonged Life into White Papers

by Blattel Communications on

Even though the content we consume is getting more and more concise, short and direct, white papers play an important role in professional services marketing – and particularly in the AEC industry...more

New FTC Guidelines for Promoting Products on Social Media

by Buchalter on

Social media can be used in a multitude of ways for savvy brands to promote their products. A popular approach is providing “celebrity bloggers” with free or discounted items in exchange for a picture, post, tweet or...more

Is Your Social Media Influencer or Blogger an Employee or an Independent Contractor? What Companies Need To Know Before They...

by Reed Smith on

With the first quarter of 2015 behind us, many companies are already deeply engaged in social media campaigns. Many of these campaigns include the engagement of professional bloggers or other persons with social media...more

Rethinking Blogs

by Blattel Communications on

I’ve been spending a lot of time thinking about blogs – a topic sure to inspire guffaws from a generation older than mine and a word that is quickly becoming dated to a generation younger than me. Blogs began as...more

Ideal Length for Everything: Research Backed

by Adrian Dayton on

Let me start out by saying I was wrong — I’ve been wrong about things before. The new research coming out from Buffer.com on this post shows that we may be writing blog posts that aren’t quite long enough....more

How a Lawyer Can Start a Successful LinkedIn Group (Part 1 of 3)

by Knapp Marketing on

While much has been written about how lawyers can have successful blogs, including two recent articles by us at Knapp (see Law Blog Best Practices and Five Ways Lawyers Screw up their Blogs), the truth is that some lawyers...more

Does active blogging really help your website?

by Custom Legal Marketing on

We recently conducted a study to see if blogging really impacted search engine rankings. We searched for highly-competitive terms in some of the America’s largest cities and reviewed the top three natural rankings. Aside from...more

Four must-haves for your next law firm website.

by Great Jakes Marketing on

Web consultants will agree on several basics that should be part of every new law firm website initiative. These include the following: a design that inspires users, a user experience that is intuitive, an architecture that...more

Five Ways Lawyers Screw up Their Blogs (hat tip to Law360)

by Knapp Marketing on

I was pleased to get a call last week from Erin Coe at Law360 as she worked on an article about five ways lawyers screw up their blogs. (You can find the whole piece here, but it does require a subscription to access.) My...more

Survey: Firms With Blogs Grow Revenue Faster

by Bloomberg Law on

June 6 (Bloomberg) -- Kevin O'Keefe, founder of the social media company LexBlog, talks with Sarah Kopit about who's blogging in the AmLaw 200 law firms and how those firms are turning blogs into revenue. Source: Bloomberg...more

Can I Get a Courtesy Read?

by Group Dewey Consulting on

There is a lot of talk about blogs in the legal world. I'd estimate that blogs and Linked In are the two most talked about Internet marketing channels. I bet if you took some time to look around that you'd find a half dozen...more

Increase your influence beyond your own blog

by Custom Legal Marketing on

Having a regularly updated website and attorney blog are both important factors in any search marketing campaign. In addition to the basic SEO value of well-written content, frequent posting helps to establish trust with...more

Social Media Use by In-House Counsel at All-Time High

by Adrian Dayton on

A study released on Thursday by Greentarget, Zeughauser Group and Inside Counsel has shone a bright light on a topic that has seemed somewhat mysterious: How do general counsel really use social media—or do they really use it...more

2013 In-House Counsel New Media Engagement Survey

by Greentarget on

Mark 2013 as the year it became hard to find lawyers not using new media tools. The 2013 In-House Counsel New Media Engagement Survey offers ample evidence that social media tools have gone mainstream. As LinkedIn, blogs, and...more

How GCs Use Social Media to Hire Law Firms

by Bloomberg Law on

April 18 (Bloomberg Law) -- A new survey from public relations firm Greentarget finds that in-house counsel are frequently using LinkedIn and lawyer blogs to determine who they will hire, John Corey, founding partner at...more

Is It Ok to Show a Little Personality in Your Blog Posts?

by Cordell Parvin LLC on

I understand. I really do. You want to show your readers that you are the “go to” lawyer in your field. You also want to come across as a “professional.” But, I think your potential clients want more than that. Unless it is...more

Is Your Blog “Reader” Friendly?

by Cordell Parvin LLC on

Last week I went to the Kevin O’Keefe’s LexBlog website and looked at the Top 10 in Law Blogs: LXBN March 12, 2013. I started reading the top blogs, not for their content, but simply to see how easy they were to read by an...more

Expand Your Influence, Comment on a Blog

by Greentarget on

What’s the fastest means of sharing your point of view effectively? Certainly not traditional bylined articles, reporter interviews and whitepapers. They’re plenty effective, but inhibited by time-consuming editorial...more

6 ways to build your blog readership

by Custom Legal Marketing on

Lawyers blog for a variety of reasons, marketing often being chief among them. Blogging and other online social activity can be both rewarding and frustrating. Every regular blogger has wondered if there is really anyone out...more

Legal Business Development: 12 Things You Should Know

by Paula Black on

How can you differentiate yourself from the more than six million lawyers on the planet? Demonstrate your expertise. Since it's not likely that large numbers of potential clients will see you in court or at the negotiation...more

12 Things You Should Know Before Your Next Blog Post

by Cordell Parvin LLC on

1. Who is your intended reader? 2. Is your intended reader a businessman or a lawyer? 3. Why will your reader care about this post? 4. What else has been written on your blog topic recently? 5. What do you want your...more

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