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Let me start out by saying I was wrong — I’ve been wrong about things before. The new research coming out from Buffer.com on this post shows that we may be writing blog posts that aren’t quite long enough....more
While much has been written about how lawyers can have successful blogs, including two recent articles by us at Knapp (see Law Blog Best Practices and Five Ways Lawyers Screw up their Blogs), the truth is that some lawyers...more
We recently conducted a study to see if blogging really impacted search engine rankings. We searched for highly-competitive terms in some of the America’s largest cities and reviewed the top three natural rankings. Aside from...more
Web consultants will agree on several basics that should be part of every new law firm website initiative. These include the following: a design that inspires users, a user experience that is intuitive, an architecture that...more
I was pleased to get a call last week from Erin Coe at Law360 as she worked on an article about five ways lawyers screw up their blogs. (You can find the whole piece here, but it does require a subscription to access.) My...more
June 6 (Bloomberg) -- Kevin O'Keefe, founder of the social media company LexBlog, talks with Sarah Kopit about who's blogging in the AmLaw 200 law firms and how those firms are turning blogs into revenue.
There is a lot of talk about blogs in the legal world. I'd estimate that blogs and Linked In are the two most talked about Internet marketing channels. I bet if you took some time to look around that you'd find a half dozen...more
Having a regularly updated website and attorney blog are both important factors in any search marketing campaign. In addition to the basic SEO value of well-written content, frequent posting helps to establish trust with...more
A study released on Thursday by Greentarget, Zeughauser Group and Inside Counsel has shone a bright light on a topic that has seemed somewhat mysterious: How do general counsel really use social media—or do they really use it...more
Mark 2013 as the year it became hard to find lawyers not using new media tools. The 2013 In-House Counsel New Media Engagement Survey offers ample evidence that social media tools have gone mainstream. As LinkedIn, blogs, and...more
April 18 (Bloomberg Law) -- A new survey from public relations firm Greentarget finds that in-house counsel are frequently using LinkedIn and lawyer blogs to determine who they will hire, John Corey, founding partner at...more
On today’s episode of the JDBlogger Podcast I interview entrepreneur and ABA author Jeff Lantz. Jeff is the founder and CEO of Esquire Interactive a company dedicated to helping attorneys market their law practice. Prior to...more
I understand. I really do. You want to show your readers that you are the “go to” lawyer in your field. You also want to come across as a “professional.”
But, I think your potential clients want more than that. Unless it is...more
Last week I went to the Kevin O’Keefe’s LexBlog website and looked at the Top 10 in Law Blogs: LXBN March 12, 2013. I started reading the top blogs, not for their content, but simply to see how easy they were to read by an...more
What’s the fastest means of sharing your point of view effectively? Certainly not traditional bylined articles, reporter interviews and whitepapers. They’re plenty effective, but inhibited by time-consuming editorial...more
Lawyers blog for a variety of reasons, marketing often being chief among them. Blogging and other online social activity can be both rewarding and frustrating. Every regular blogger has wondered if there is really anyone out...more
How can you differentiate yourself from the more than six million lawyers on the planet? Demonstrate your expertise. Since it's not likely that large numbers of potential clients will see you in court or at the negotiation...more
1. Who is your intended reader?
2. Is your intended reader a businessman or a lawyer?
3. Why will your reader care about this post?
4. What else has been written on your blog topic recently?
5. What do you want your...more
No time. This is the number one reason that lawyers either don’t keep up on their blogging or are unwilling to start. I won’t call this an excuse because I also live with the pressures of law practice and know that finding...more
On a fairly regular basis I get offers from law firms seeking to have me ghost-write their blog articles for them. I get it why attorneys want to outsource blogging. Law practice can be a real grind. And to adequately...more
Is Blogging Art? There are a lot of reasons why we as lawyers blog. From the get-go I started blogging for one purpose – to show potential clients why I should be their attorney. But the longer I blog and podcast and use...more
Rather than asking whether your executives should or should not use social media, the more relevant question is this: Can your executives capture the advantages of digital communications without opening themselves up to the...more
To many the biggest hurdle to get over when it comes to starting a blog is the anticipated time commitment. It is true. To be successful – and by successful I mean that your blog will result in new and better clients for...more
The time has long passed for lawyers to stop gnashing their teeth and donning sack cloth and ashes because the clients aren’t queued up at the door pleading for lawyers to handle their work and pleading with these lawyers to...more
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