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Data Collection Marketing Compliance

BakerHostetler

Is a Data Clean Room the Answer to Your Privacy Woes?

BakerHostetler on

As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be overwhelming: five new U.S. state...more

Society of Corporate Compliance and Ethics...

Twitter faces fine for using two-factor identification for marketing

Report on Supply Chain Compliance 3, no. 16 (August 20, 2020) - After Twitter disclosed in October 2019 that it had used sensitive information for marketing purposes, investigations by the Federal Trade Commission (FTC)...more

Proskauer - Privacy & Cybersecurity

BBB Warns Advertisers and Web Publishers to Take Responsibility for Behavioral Advertising Disclosures

The Better Business Bureau (“BBB”) and the Direct Marketing Association (“DMA”) are in charge of enforcing the ad industry’s Self Regulatory Principles for Online Behavioral Advertising (“OBA Principles”), which regulate the...more

Wilson Sonsini Goodrich & Rosati

FTC Releases Marketing and Privacy Guide for Mobile App Developers

On September 5, 2012, the Federal Trade Commission (FTC) released a guide to help developers of mobile applications (apps) observe truth-in-advertising and fundamental privacy principles when developing, offering, and...more

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