Why Law Firms Are Starting to Think Like Media Companies
Richard Hsu on Creating Videos to Promote Your Law Practice - LMA Tech 2013 Replay
What should my company be aware of when launching a new website?
PeopleLinx Social Business Roundtable: Insights from Morgan Stanley, Prudential, Dell, JDSupra, and More
Trademark Series: Matching your commercial strategy
Trademark Series: Building a global brand
Survey: Firms With Blogs Grow Revenue Faster
Onsite SEO Tip #10 - Google Authorship for Lawyers
Onsite SEO Tip #7 - 301 Redirects for Law Firm Websites
Onsite SEO tip #6 - Optimized Images for Law Firms
How GCs Use Social Media to Hire Law Firms
Onsite SEO Tip #4 - Optimized Title Tags for Lawyers
Onsite SEO Tip #2 - Improving Your Law Firm's Website Speed
Onsite SEO Tip #1 - Header Tags for Lawyers
How Lawyers Can Optimize Their Profile Feed On LinkedIn
How To Join Relevant LinkedIn Groups For Lawyers And 6 Reasons Why You Should Join Them
How to Create A LinkedIn Group For Your Law Firm
How To Create A Personal Profile On LinkedIn For Lawyers
How To Create A LinkedIn Company Profile For Your Law Firm
5 Tweeting Tips For Law Firms
On the heels of a loss in federal court last fall, the FDA recently announced a clarification of its policy concerning orphan drug exclusivity. In short, despite a court ruling requiring the FDA to grant orphan drug...more
This regular publication by DLA Piper lawyers focuses on helping clients navigate the ever-changing business, legal and regulatory landscape.
- Prepacked caramel apples tied to four deaths from listeria. Listeria from...more
Support sales from every corner.
If it is true that people, not corporations, make decisions, then building personal brand is as important as developing corporate brand, if not more so. Today’s relationship managers,...more
Tiffany & Co. made some waves over the past several weeks when it featured a same sex couple in its “Will You?” engagement campaign. Tiffany is the first “famous” brands to take this path, and they are undoubtedly hoping...more
Most analysts and commentators agree that 2014 was the year mobile reached a tipping point. With over 1 billion mobile smartphones in circulation, 2014 marked the first year that mobile Internet usage surpassed desktop use in...more
For those of you who have been with us since the beginning of this wonderful collaboration of legal and marketing types, known as DuetsBlog, you also know we have a mascot dubbed Duey — he’s depicted in the squirrel graphic...more
The OTHER craziest law firm biography photo I’ve ever seen…
Evidently, we’ve come a long way, baby, in law firm website strategy and attorney photography.
I designed my first website around 1995, as Marketing...more
Welcome to MDM Newsletter #5—and to an entirely new year of Digital Media machinations. What better way to start the year than first recapping the last one—then predicting major themes for 2015—and then ending things up with...more
A provocative question to be sure--- This is what I have concluded--Internet Marketers Lack an Understanding of What They Sell. Oh sure, the CEO, designers and technicians may have incredible skills and have spent hours...more
Encourage change from within.
In addition to focusing on relational talent when hiring, organizations have achieved notable success through organic change, with many companies now engaging specifically in relationship...more
Although Switzerland is not a European Union (EU) country, it implemented new fund marketing rules effective as of March 1, 2013, which operate in parallel to the EU’s Alternative Investment Fund Managers Directive rules,...more
The power of user-generated content (“UGC”) as a promotional tool is ubiquitous and well understood; however, global marketers face challenges when trying to approach a campaign from an international perspective. A recent...more
This briefing is a supplement to our Alternative Investment Fund Managers Directive briefing, which is here.
In this briefing, we have used the terms we defined in our primary briefing without redefining them. The two...more
SPECIAL FOCUS: Fifth Circuit Clarifies the Law on False Advertising Involving “Scientific Debates” -
In 2013, the Second Circuit issued an important opinion in Ony, Inc. v. Cornerstone Therapeutics, Inc., a false...more
After waiting more than three years, the Food and Drug Administration (FDA) published the long anticipated final Menu Labeling Regulations on December 1, 2014. These regulations bring the requirements imposed upon restaurants...more
Here’s a 4-minute excerpt from one of Ross Fishman’s most-popular speeches, discussing the most-prevalent and unfortunate cliches law firms use on their websites, advertisements, brochures, newsletters, and other marketing...more
On December 23, 2014, the Federal Trade Commission ("FTC") announced the filing of a complaint charging a data broker with selling the sensitive personal information of hundreds of thousands of consumers to third parties that...more
The Financial Industry Regulatory Authority (“FINRA”) released its 10th annual Exam Priority Letter earlier this week (Jan. 6, 2015). The so-called “Errico Letter” advises broker-dealer member firms of the operational risks...more
Recently-publicized fee rebate programs may signal a coming trend, as investment advisers seek to market strong cultures of client service and responsiveness.
For example, in August, the Securities and Exchange...more
The morning after the last game of the 2014 World Series, Joe Torre got up early, put on a new uniform and flew to New York to get to work. Torre isn’t trying to make a comeback as a manager. The Hall of Famer and World...more
With a new year, comes a renewed focus on business now that the holidays are behind us. For the retirement plan provider, there is never enough time to rest on their laurels because of the competitive nature of the business....more
California S.B. 568, titled "Privacy Rights for California Minors in the Digital World," (the "Privacy Law") took effect January 1, 2015. The new Privacy Law includes a provision known as the "Eraser Law" that gives...more
In the closing days of its November term, the Illinois Supreme Court agreed to review a decision from Division 5 of the First District with potentially significant implications for developers: Henderson Square Condominium...more
Advergames are online video games that are created in order to promote a brand, product or organization by immersing a marketing message within the game. They are typically accessed via an organization’s website or app, or...more
To know that relationship development is valued, one only need look at the annual compensation of rainmakers in the financial services industry. Goldman Sachs’ 250 partner managing directors, who are the...more
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