Marketing

360 Degree Client Satisfaction

by Group Dewey Consulting on 5/22/2013

It's surprising the lack of sophistication one finds in evaluating client satisfaction among law firms. Where client service IS evaluated- and this is by no means a given- the survey or questions tend to focus on the...more

Five Barriers to Business Development Success

by Group Dewey Consulting on 5/22/2013

Every year law firms spend millions of dollars in marketing, client development, training and technologies to attract more clients. Law firm leaders understand that business development is the life blood of the firm. Or do...more

7 questions for Tomorrow’s Legal Marketers

by Womble Carlyle Sandridge & Rice, PLLC on 5/22/2013

In Chapter 15 his new book, Tomorrow’s Lawyers, Richard Susskind imagines a young lawyer interviewing for a job at a law firm and wondering whether he/she can envision making a long-term commitment to the firm. Susskind...more

New Guidance Issued on Social Media Use for Alcohol Beverage Companies

by Cary Greene | Davis Wright Tremaine LLP on 5/21/2013

On Monday, the Alcohol & Tobacco Tax & Trade Bureau (“TTB”) released new guidance on the use of social media by alcohol beverage companies. The Industry Circular explicitly equates “social media” with “advertising,” and...more

Product Developments

by Womble Carlyle Sandridge & Rice, PLLC on 5/21/2013

When I transitioned 12 years ago from business development in public accounting to the legal sector, I began advocating the development of legal products. I had witnessed, as long ago as 15 to 20 years, the development of tax...more

Five CMOs, five minutes each, five thoughts on social media

by Womble Carlyle Sandridge & Rice, PLLC on 5/21/2013

Last Friday in Washington D.C., I had the pleasure of joining four other CMOs for an LMA Capital Chapter panel on “How Leading Law Firm Marketers Are Positioning Their Firms and People to Succeed.” Among the luminaries on the...more

Major Tom to Message Control

by Valorem Law Group LLC on 5/21/2013

Like many, I've been following the Obama administration's response to the IRS scandal. The response has seemed to be a mix of defense and pushing an Obi-Wan Kenobi message of, "These are not the droids you're looking for ..."...more

Professionals, You Can’t Ignore SEO

by Adrian Dayton on 5/21/2013

Originally posted in The National Law Journal on May 13, 2013 - Search Engine Optimization — or SEO — is the art or science of search. Google, Bing, Yahoo and the others attempt to do the same thing: Match questions...more

The Drugstore Cowboy And Compliance

by Thomas Fox on 5/20/2013

One does not have to look very far in the business world to come across the phrase “Know Your Customer.” A company certainly needs to know if an entity that it may sell products or provide services to will pay for those...more

"Eye on Privacy" Newsletter - May 2013

by Wendell Bartnick, Cedric Burton, Caitlin Courtney, Wendy Devine, Tonia Klausner, Anna Pateraki, Tracy Shapiro, Gerard Stegmaier | Wilson Sonsini Goodrich & Rosati on 5/17/2013

In this issue: - FTC Issues New Guidance for Disclosures in Online Advertising - European Regulators Opine on "Purpose Limitation" Principle – What Constitutes "Compatible Use" in the Context of Big Data?...more

Oreo: interactive food, interactive brands

by Tim Sitzmann | Winthrop & Weinstine, P.A. on 5/17/2013

Oreo consistently receives media attention and accolades for their use of non-traditional media. They have created numerous memorable advertising moments through their twitter account. The stand out is of course their Super...more

Onsite SEO Tip #10 - Google Authorship for Lawyers [Video]

by Attorney Rankings LLC on 5/14/2013

In this video I discuss how to setup Google Authorship for lawyers and why it is beneficial to do so. I discuss filling out the about profile contributor section of Google+, using the rel=author code on your website and...more

Let clients see the real you

by SEO | Law Firm on 5/13/2013

People hire you to handle their legal matters. They don’t hire logos, DIY legal document services, they hire you – your experience, your credentials, maybe even the style of your hair. Whatever it is, you are who they are...more

FINRA Identifies Concerns with Marketing of Real Estate Investment Products

by Thomas M. Devaney, Kelley A. Howes, Daniel A. Nathan | Morrison & Foerster LLP on 5/13/2013

FINRA recently signaled a continuing focus on the marketing of real estate-related products by issuing a Regulatory Notice expressing concerns about communications involving unlisted, or non-traded, real estate investment...more

Advertising News & Analysis - May 9, 2013

by Allyson Baker, Edward Boyle, Suzanne Fay Garwood, Jeffrey D. Knowles, Randall Miller, Amy Ralph Mudge, Jonathan L. Pompan, Michael Rivera | Venable LLP on 5/13/2013

In this issue: - Product Demonstrations Deliver Reward…and Risk - Sometimes the Claim is in the Eye of the Beholder - Viacom v. YouTube Decision Maintains DMCA Safe Harbor for Video Site - TCPA...more

Argument Before Illinois Supreme Court in Performance Marketing Continued to Morning of May 22nd

by Kirk Jenkins | Sedgwick LLP on 5/10/2013

An update on last week’s post on Performance Marketing Association, Inc. v. Hamer: with the posting of the Court’s docket book for the May term, we learned that the oral argument in Performance Marketing has been continued...more

JDB 022: Don’t Fear the Podcast – Tips for Starting a Legal Podcast with Chelsea Callanan

by JD Blogger LLC on 5/9/2013

In this week’s JDBlogger Podcast episode I interview Chelsea Callanan. Chelsea is a practicing lawyer, blogger, and career coach – she founded her company Happy Go Legal, to provide resources and education to the new...more

Legal Business Development: Dare to Dream

by Paula Black on 5/9/2013

At the end of April, I was on a panel at the ABA Annual Litigation Conference in Chicago with Laurel Bellows (the ABA President), Sofia Lingos, Damian Thomas, Paul Lehner and practice management expert Ann Guinn. We spoke to...more

da Vinci Lawsuit Testimony Focuses on Aggressive Marketing by Manufacturer

by Audet & Partners, LLP on 5/8/2013

As of January 2013, 2,585 da Vinci Surgical Systems are being used in 2,025 hospitals worldwide, according to a report from Intuitive Surgical, Inc., the manufacturer of the robot. Last year 367,000 surgeries were performed...more

The Lawyer’s Guide to the Perfect LinkedIn Status Update

by Knapp Marketing on 5/8/2013

As legal marketers, we know and love LinkedIn. More importantly, unlike Facebook, we don’t have to bribe our attorney clients to create LinkedIn profiles because it’s the preferred social network for business development for...more

Great Jakes Newsletter -- May 2013

by Great Jakes Marketing on 5/8/2013

Law Firm Websites for the iPad Generation Published in Strategies, The Journal of Legal Marketing Prediction: The next website your firm launches will incorporate something called “responsive design.” Why? Because 40% of...more

Are We There Yet?

by Group Dewey Consulting on 5/8/2013

One of my clients asked me how long it should take to build a book of business from scratch. The consultant's answer is 'it depends'. The realists answer is 'longer than you want it to'. The pragmatists' answer is 'anywhere...more

First Circuit Vacates Denial Of Class Certification In Opinion Concerning Pfizer’s Off-Label Marketing Of Neurontin

by Jennifer M. McPheeters | Carlton Fields on 5/7/2013

In Harden Manufacturing Co. v. Pfizer, Inc., 712 F.3d 60 (1st Cir. 2013), one of three cases addressing Pfizer’s off-label marketing of the anticonvulsant drug, Neurontin, the First Circuit vacated the district court’s denial...more

Your Company Has Thousands of Websites, Not Just One

by Nathan Egan | PeopleLinx, LLC on 5/7/2013

In his long-celebrated article for Wired magazine, Chris Anderson described how online retailers were revolutionizing their business models by leveraging The Long Tail. Rather than simply relying on a few blockbusters,...more

Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs [Video]

by LXBN on 5/6/2013

“Eighty percent of success is just showing up.” That old Woody Allen adage used to apply to the world of legal blogging, where before just publishing one or a few blogs would put a law firm well ahead of their competitors—but...more

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360 Degree Client Satisfaction

Five Barriers to Business Development Success

7 questions for Tomorrow’s Legal Marketers

New Guidance Issued on Social Media Use for Alcohol Beverage Companies

Product Developments

Five CMOs, five minutes each, five thoughts on social media

Major Tom to Message Control

Professionals, You Can’t Ignore SEO

The Drugstore Cowboy And Compliance

"Eye on Privacy" Newsletter - May 2013

Oreo: interactive food, interactive brands

Onsite SEO Tip #10 - Google Authorship for Lawyers [Video]

Let clients see the real you

FINRA Identifies Concerns with Marketing of Real Estate Investment Products

Advertising News & Analysis - May 9, 2013

Argument Before Illinois Supreme Court in Performance Marketing Continued to Morning of May 22nd

JDB 022: Don’t Fear the Podcast – Tips for Starting a Legal Podcast with Chelsea Callanan

Legal Business Development: Dare to Dream

da Vinci Lawsuit Testimony Focuses on Aggressive Marketing by Manufacturer

The Lawyer’s Guide to the Perfect LinkedIn Status Update

Great Jakes Newsletter -- May 2013

Are We There Yet?

First Circuit Vacates Denial Of Class Certification In Opinion Concerning Pfizer’s Off-Label Marketing Of Neurontin

Your Company Has Thousands of Websites, Not Just One

Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs [Video]

Onsite SEO Tip #10 - Google Authorship for Lawyers [Video]

Publishing Alone Isn’t Enough, Law Firms Should Have an Integrated Strategy for Their Blogs [Video]

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