The Digital Advertising Accountability Program, which enforces privacy principles for digital advertising, issued a compliance warning to advertisers regarding device fingerprinting. This warning is worth keeping in mind,...more
In its latest decisions, the Digital Advertising Alliance (DAA) Accountability Program (the Program) worked with websites and mobile apps devoted to retail and pharmaceutical products on issues of notice....more
Facing no response from advertisers, both the Digital Advertising Accountability Program (Accountability Program) and the Digital Selling Self-Regulatory Council (DSSRC) referred cases to the Federal Trade Commission (FTC)...more
Continuing its efforts to have app and website operators provide users with enhanced notice about third-party data collection, the Digital Advertising Alliance (DAA) Online Accountability Program recently issued a pair of new...more
IMC Releases Best Practices for Fraudspotting - Dig into the numbers, says industry watchdog - All-Star Game - Look, the Influencer Marketing Council sounds cooler than it actually is....more
Truth In Advertising Says “Your Super” Is Running Afoul of FDA - Another day, another supplement company violating FDA rules, at least according to a recent investigation conducted by TruthInAdvertising.org (TINA)....more
Pursuant to a new code of conduct, the Network Advertising Initiative (NAI) has banned members from the behavioral targeting of consumers under the age of 16....more
Keeping patients well informed is a core principle of American healthcare policy, and advertising plays an important role in getting important information out to the public. The laundry list of side effect warnings featured...more
Congratulations to the Online Interest-Based Advertising (IBA) Accountability Program, which issued its 100th public action this week and a report documenting its work over the past eight years....more
Ad Industry Gears Up for Data Privacy Ragnarök - Privacy for America adds industry voices to brewing debate - Winter Is Coming - The California Consumer Privacy Act (CCPA) of 2018 continues to create waves in the...more
NARB Sheds Light on Two-for-One Ad Rules - Famed TV marketing company must adjust claims to provide full fee disclosure - Blocks Harmful Rays! “As Seen on TV” seems like one of those ready-made slogans that are just...more
In a joint referral, the Online Interest-Based Advertising Accountability Program and the Children’s Advertising Review Unit notified the Federal Trade Commission (FTC) that HyperBeard had refused to participate in the...more
Are you an app publisher or do you advertise via mobile apps or obtain marketing data that originates from them? If so, you need to beware that regulators and consumer protection authorities are taking action against...more
In a pair of new decisions, the Online Interest-Based Advertising Accountability Program addressed targeted advertising with Publishers Clearing House (PCH) and Fontem, the company behind e-cigarette brand Blu....more
In its latest decisions, the Online Interest-Based Advertising (IBA) Accountability Program tackled the issues of privacy disclosures and consumer opt-out tools following inquiries into two advertising technology companies....more
Behavioral advertising refers to the use of information to predict the types of products or services of greatest interest to a particular consumer. Online behavioral advertising takes two forms....more
In This Issue: - ASRC Internet Ad Program Adds a Notch to Its Belt - Court Unties Gag on Dissatisfied Weight-Loss Consumers...more
In its latest decision, the Online Interest-Based Advertising Accountability Program highlighted the need to provide consumers with “enhanced notice” when data is collected for interest-based advertising (IBA) on either a...more
The Online Interest-Based Advertising Accountability Program issued its 90th decision in a case involving Vdopia, Inc.’s Chocolate, a mobile video ad exchange and mobile SDK mediation platform....more
Marking its 89th decision, the Online Interest-Based Advertising Accountability Program released two decisions addressing the issue of transparency....more
In its latest action, the Online Interest-Based Advertising Accountability Program emphasized the importance of enhanced notice for consumers of behavioral targeting....more
Liftopia, an e-commerce platform that enables ski resorts to sell advance-purchase tickets online, was cited in a recent decision by the Better Business Bureau’s Online Interest-Based Advertising Accountability Program...more
On December 4, 2017, the Network Advertising Initiative (NAI), a self-regulatory body comprised of more than 100 digital advertising companies that collect and use consumer information for online behavioral advertising (OBA),...more
The Online Interest-Based Advertising Accountability Program recently warned that it will require interest-based video ads to provide transparency and control to viewers by April 1, 2018....more
Video advertising regulation will begin April 1, 2018, the Online Interest-Based Advertising Accountability Program announced this week with a Compliance Warning....more