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Domain Names Genericide

Fenwick & West LLP

Intellectual Property Bulletin - Winter 2018

Fenwick & West LLP on

Crowdsourced Content in Video Games: How Ownership Issues Almost “Ganked” a Copyright Case - In Blizzard Entertainment v. Lilith Games (Shanghai) Company, a federal court denied a motion for partial summary judgment for...more

Weintraub Tobin

Google May Be A Verb, But Verb Use Alone Does Not Constitute Genericness

Weintraub Tobin on

Just Google it. Can you Google the score? Have you Googled the restaurant’s reviews? These are all common phrases in today’s internet-reliant society, and it’s entirely due to the creation of Google and its widespread...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

Life in the Lowercase Lane: Lessons for Trademark Owners About Genericide

Death by genericide is a painful way to go, for trademarks that is. When the public comes to think of a trademark as the common word for a product or service -- as opposed to identifying its exclusive source -- the trademark...more

Sterne, Kessler, Goldstein & Fox P.L.L.C.

MarkIt to Market® - August 2017

The August 2017 issue of Sterne Kessler's MarkIt to Market® discusses lessons for trademark owners about genericide, lists the new gTLD Sunrise periods, and upcoming speaking engagements. ...more

McDermott Will & Emery

No Trademark Genericide: GOOGLE Is Not “a Google”

McDermott Will & Emery on

The US Court of Appeals for the Ninth Circuit made a point to remind trademark litigants of the relevant laws and policies pertaining to trademark “genericide” when it sustained summary judgment in favor of ubiquitous search...more

Lewitt Hackman

Trademark Law & Genericide: Google's Not Dead Yet

Lewitt Hackman on

Domain name registration is usually a good first step to cement trade name and mark ownership. In a previous blog we reminded readers that possession, even in Intellectual Property matters, is nine-tenths of the law...more

Fish & Richardson

Even GOOGLE Can Google After All

Fish & Richardson on

In a well-reasoned opinion, the 9th Circuit Court of Appeals recently held that the GOOGLE trademark has not suffered death by genericide – even if the public uses it as a verb for searching the Internet. The case before...more

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