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Cornerstone Research

Omnichannel Marketing

Cornerstone Research on

In this post, we will discuss how the internet and e-commerce have prompted some firms to try to adapt their marketing strategies; the implications of these changes on purchase drivers and consumer information sources; and...more

Verrill

Help! My Social Media Influencer Caused a Riot

Verrill on

The statistics speak for themselves: - Influencer marketing in the US is valued at over $16 billion. - 72% of Gen Z and Millennials follow influencers on social media. - 89% of marketers intend to increase influencer...more

Royer Cooper Cohen Braunfeld LLC

Your Brand On Social Media

Royer Cooper Cohen Braunfeld LLC on

Many American businesses, regardless of size, realize the value of having a positive social media presence. Recent surveys and marketing research show that “social commerce” has grown steadily since the pandemic started in...more

Manatt, Phelps & Phillips, LLP

Manatt Digital - February 2017

Manatt, Phelps & Phillips, LLP on

If there is one truism in the world of digital media, it is the simple fact that our technology and consumption habits are evolving in tandem with one another and at an exponential rate. This compounding effect of innovation...more

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