Email Campaigns

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Is it time for law firms to take a more personal approach to email marketing?

When was the last time you received a hand-written thank you card? Did you take the time to read it? How did it make you feel? Now let me ask you a different question, when was the last time you received a corporate...more

Obama’s Email Campaign Proves: Ugly Sells

If you are like most lawyers, you really do not like traditional direct response marketing and you are definitely not using it. Too many emails. Ugly pages with highlights, underlines and crazy formatting. It’s...more

Planet Mars, Curiosity, and Data Security

For those captivated by recent events in astronomy, parallels can be drawn between the recent landing of NASA’s rover Curiosity on planet Mars and the public discourse on data security in Canada. With the distinction that one...more

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