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Endorsements › Advertising Substantiation

American Conference Institute (ACI)

[Event] 7th Annual Forum on Advertising Claims Substantiation - February 8th - 9th, New York, NY

American Conference Institute (ACI) on

While the modalities of advertising may change, advertising’s core tenant of claims substantiation remains an unwavering constant. As such, legal and regulatory professionals in marketing and advertising set their calendars...more

Kelley Drye & Warren LLP

FTC Sends Penalty Offense Notices to Nearly 700 Companies Regarding Product Claims Substantiation

Kelley Drye & Warren LLP on

The FTC sent out new penalty offense notices to 670 companies today, warning them that failure to substantiate product claims could result in civil penalties of more than $50,000. The companies also received copies of the...more

Manatt, Phelps & Phillips, LLP

Advertising Law

Manatt, Phelps & Phillips, LLP on

NAD Decision Offers Reminder About Use of Before and After Pictures - “Before” and “after” photos can provide powerful imagery for advertisers. But a recent decision from the National Advertising Division emphasizes...more

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