Corporate Law Report: U.S. Manufacturing, Social Media, Online Endorsements, Hart Scott Rodino, More
Despite celebrity endorsements from the likes of Dennis Miller and Alan Thicke, all that glitters isn’t gold when it comes to the marketing of precious metal investments. In March 2014, American Bullion, Inc., which is in the...more
The Federal Trade Commission (FTC) recently investigated whether Cole Haan’s “Wandering Sole” social media contest violated Section 5 of the FTC Act, which prohibits deceptive practices. In doing so, the FTC issued a...more
What Is a Celebrity Endorsement?
For a nonprofit organization, increasing awareness and support is often difficult because of the sheer number of nonprofits competing for funding, often many in the same space. Securing...more
NAD Decision Offers Reminder About Use of Before and After Pictures -
“Before” and “after” photos can provide powerful imagery for advertisers. But a recent decision from the National Advertising Division emphasizes...more
FTC Settles With ADT Over Deceptive Endorsements -
Don’t believe everything you see on TV or read on the Internet – at least not from ADT Security Systems.
According to an administrative complaint filed by the...more
In this issue:
- FTC Settlement Highlights Lead Generation "Warning Signs"
- FTC (Finally) Sounds the Alarm on Endorsements
- FTC Set to Review TSR…Again
- What International Companies Must Know...more
In a First, Dreft Sponsors—And Tweets About—Jonas Baby -
In what appears to be the first endorsement for a celebrity baby birth, Dreft laundry detergent announced the arrival of the first born child of Kevin Jonas, the...more
In the wake of settlements between the FTC and four weight loss product purveyors relating to the companies’ advertising tactics, the FTC has issued updated guidance for media outlets regarding the publication of...more
New year, new resolutions. Yesterday, the FTC announced a resolution of its own: to undertake a nationwide enforcement effort to protect consumers against deceptive weight loss claims. Dubbed “Operation Failed Resolution,”...more
Early January 2014, Sensa and three other national marketers of fad weight-loss products settled charges raised by the FTC in an effort to stop “misleading claims for products promoting easy weight loss and slimmer bodies.”...more
In This Issue:
Manatt Partner Linda Goldstein Invited to Speak at ERA’s Great Ideas Summit; Lance Armstrong’s Confession Leads to Legal Action . . . Will Endorsers Follow Suit?; “Business Coaching” Defendants Settle with...more
Watch our latest Corporate Law Report for: a word of caution from Pillsbury on using endorsement as part of your online advertising; enforcement predictions for 2013 from Mike Volkov; social media for global corporations from...more
User endorsements are becoming a more and more popular form of "advertising" as the use of social media and user-generated content continues to increase....more
This article addresses issues relating to the Federal Trade Commission's recent issuance of new FTC administrative Guidelines pertaining to endorsements and testimonials, relied upon by consumers, in the course of marketing...more
www.mlmlegal.com © Jeffrey Babener 2012
Every step you take, I’ll be watching you…Sting, The Police
For better or worse, mlm/network marketing/direct selling companies and their distributors will be impacted by...more
The Federal Trade Commission announced several enforcement actions in the last year relating to endorsements, privacy and data security. These announcements provide valuable information to companies engaged in these...more
What is Unrelated Business Income?
- What is unrelated business income?
- What is excluded from unrelated business income?
- Explanation of specific UBI exceptions
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