News & Analysis as of September 19, 2024

Firm Leadership › Competitive Intelligence

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Want Your Law Firm's Content to Impact Business Development? Do This...

Beacon Insights by JD Supra on 11/29/2018

One smart thing to do with reader data if you want your law firm's content efforts to truly impact business development ROI. ...more

5 Ways Law Firm BD Leaders Can Leverage Reader Data to Support Practice Growth

Beacon Insights by JD Supra on 11/16/2018

Rich Bracken with a perspective on the BD power of reader data and which questions you should be answering as you dive into your reports....more

Doing CI Right in the Law Firm: Correctly Extracting Value

Legal Marketing Association (LMA) on 9/28/2018

Part three in a series of competitive intelligence within law firms looks at using CI to correctly extract value....more

Doing Competitive Intelligence Right in the Law Firm: Hiring the Right People

Legal Marketing Association (LMA) on 8/29/2018

Trends in who is actually doing competitive intelligence work in firms today compared to previous roles and groups....more

Competitive Intelligence Within Legal Marketing - LMA Podcast #35

Legal Marketing Association (LMA) on 8/20/2018

How has your firm worked competitive intelligence into your marketing plans? In this episode of the LMA podcast, special guests Marcie Borgal Shunk, Leonard Fuld, and Mark Greene, Ph.D., discuss the basics of competitive...more

Doing Competitive Intelligence Right in the Law Firm: Defining Scope

Legal Marketing Association (LMA) on 8/9/2018

Part one of three in LMA's "Doing CI Right in the Law Firm" series....more

The ABCs of Law Firm Strategy: AI, BI, and CI

JD Supra Perspectives on 6/14/2018

An overview of three types of intelligence that can be useful in developing law firm strategy, and how they can shape legal marketing....more

Competitive Intelligence for Your Law Firm - LMA Podcast Ep. 14

JD Supra Perspectives on 8/29/2017

The legal industry is evolving, and law firms risk getting left behind if they don't evolve with it. In this episode of the LMA Podcast, special guests Ben Gilad, Ph.D., and Mark Greene, Ph.D., discuss how competitive...more

Data Won't Do: The Real Meaning – and Impact – of Law Firm Competitive Intelligence

JD Supra Perspectives on 8/29/2017

Many legal marketers compile facts about clients that keep their legal team well informed. Problem: it isn’t competitive intelligence....more

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Firm Leadership › Competitive Intelligence

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