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Federal Trade Commission (FTC) Content Marketing

BakerHostetler

[Podcast] AD Nauseam: Product Demonstrations: Does It Really Work That Way?

BakerHostetler on

On today’s episode of Ad Nauseam, Amy and Daniel talk about the use of demonstrations in ads and how they have been considered by the FTC and NAD....more

Hendershot Cowart P.C.

FTC on Alert for Blurred Influencer Marketing Targeting Teens & Children

Hendershot Cowart P.C. on

One year ago, the Federal Trade Commission (FTC) hosted a workshop titled "Protecting Kids from Stealth Advertising in Digital Media" to address the merging of advertising and content in the digital realm and its impact on...more

Good2bSocial

How to Keep Your Law Firm Marketing Emails Out of the Spam Box

Good2bSocial on

From writing content to perfecting design, creating law firm marketing emails takes time and effort. However, email marketing is a waste of time if your newsletters and client alerts are landing in the spam box...more

Davis Wright Tremaine LLP

Stay ADvised: Brand Protection & Advertising Law News

Whether it is the FTC or the National Advertising Division, reviews are a hot topic and content posted by third-party review sites an even hotter one. The line between unbiased reviews and affiliate advertising and by...more

Jackson Walker

Managing Your Online Content and Website

Jackson Walker on

A SURVEY OF PRIVACY, COPYRIGHT, AND TRADEMARK ISSUES - Today, even Elvis has a Facebook page, Instagram2 and Google+ accounts, a Twitter handle, a Pinterest board, and a mobile app. The Internet and the mobile...more

BakerHostetler

Guidelines for Sponsored Content and Native Advertising

BakerHostetler on

“Native advertising” has become popular with advertisers and publishers, but it has raised concerns by the Federal Trade Commission and NAD, the advertising self-regulatory organization, and spawned lawsuits by content owners...more

BakerHostetler

All Native Advertising is Not Equal: Why that Matters Under the First Amendment and Why it Should Matter to the FTC – Part V

BakerHostetler on

—PART V— Not all Native Advertising May Be Commercial Speech under the First Amendment - If there is one thing clear from the case law, it is that the commercial speech analysis under the First Amendment is a...more

Manatt, Phelps & Phillips, LLP

Advertising Law - June 2014

Native Advertising Needs Better Disclosures, Says NAD - Taking another look at native advertising, the National Advertising Division recommended that Internet-based ad company Taboola modify its “recommendation widget”...more

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