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Federal Trade Commission (FTC) › Marketing › Efficacy Claims

Morrison & Foerster LLP - Class Dismissed

Is the FTC Decision in POM Wonderful a Game Changer? Only Time (and a Pending Appeal) Will Tell

Morrison & Foerster LLP - Class Dismissed on

The saga of POM Wonderful, and the ongoing fight over its advertising, is a topic we have covered quite a bit on this blog. While the consumer class action involving POM was recently dismissed, a recent decision by the...more

Fenwick & West Life Sciences Group

“Clear and Conspicuous” FTC Guidance on Marketing Mobile Apps

Fenwick & West Life Sciences Group on

The Federal Trade Commission (FTC or Commission) recently published a guide, Marketing your Mobile App: Get it Right From the Start, to help mobile app developers understand FTC advertising and privacy rules. ...more

Bradley Arant Boult Cummings LLP

Florida Court Rejects FTC’s Interpretation of Its Own Healthcare Advertising Requirements

Bradley Arant Boult Cummings LLP on

The FTC requires that healthcare advertisements be substantiated with “competent and reliable scientific evidence.” What constitutes such evidence, however, is hotly debated. Not surprisingly, the FTC’s position is that...more

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