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Conducting a sweepstakes promotion through a social media venue provides businesses with a potent marketing combination: Sweepstakes sponsors can increase engagement with their social media accounts, while increasing brand...more
Despite a very rough patch of late, Disney CEO Bob Chapek has won reappointment as top Big Mouse exec. Chapek “could remain at the helm of Disney until at least 2025” and has a lot to tackle, including a flagging stock price,...more
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Social media platforms offer food and other CPG companies a host of new, creative ways to engage with consumers and generate brand experiences, especially on strongly visual platforms like Pinterest, Vine, and Instagram. But...more
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