News & Analysis as of

Geolocation Advertising Privacy Concerns

Kelley Drye & Warren LLP

“Geofencing” and Health-Related Targeted Advertising: Massachusetts AG Has Something to Say

Earlier this month, the Massachusetts Attorney General announced that her office had reached a settlement with a digital advertising company, Copley Advertising, Inc. (Copley), prohibiting the company from using mobile...more

BakerHostetler

Massachusetts AG Settlement Bars Geofencing Near Medical Facilities

BakerHostetler on

On April 4, 2017, the Massachusetts Attorney General’s office announced that it had settled with a digital advertiser following allegations the company was using geolocation technology to target ads to women visiting...more

Perkins Coie

Bluetooth Beacons: What You Need to Know

Perkins Coie on

Bluetooth beacons can be a powerful tool for customer engagement. The 2015 holiday season saw retailers experimenting with this kind of proximity marketing, and 2016 is looking like it will see the large-scale deployment of...more

Robinson+Cole Data Privacy + Security Insider

Recent FTC Consent Decree with InMobi for Unlawful Geolocational Tracking Provides Insight for App Developers

Recently in United States v. InMobi Pte Ltd., the Federal Trade Commission (FTC) set a new standard for geolocational tracking. The FTC told app developers and app marketers one simple rule: honor consumers location privacy...more

Nossaman LLP

First Circuit Decision Creates Ambiguity in Consumer VPPA Class Actions

Nossaman LLP on

The vast majority of courts confronted with “free app” cases under the Video Privacy Protection Act (“VPPA”) have dismissed those claims.  A recent First Circuit decision, however, signals a change in that trend.  ...more

Robinson+Cole Data Privacy + Security Insider

Web Trackers: What others may know about your online footprint

Web Trackers have been a hot topic in recent news, yet most of us are oblivious not only the extent they are used, but also to the potential for misuse of our personal information currently being aggregated in countless...more

Robinson+Cole Data Privacy + Security Insider

Privacy Tip # 33 – Shopper tracking billboards

I have commented before on the use of location based services on mobile telephones and that apps (and your telecommunications provider) use and sell your location data for all sorts of purposes without your knowledge. The...more

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