Google Marketing

News & Analysis as of

Virtual reality lets fans play games — just like the pros

The roar. The bright lights. The scoreboard telling you it’s now or never. This is your time. You gotta tune it all out. Because it’s not about the lights and it’s not about the scoreboard. It’s about you. And the ball. It’s...more

Apple and The World’s Most Public Privacy Policy

It bears mentioning when one of the world’s most famous brands releases one of the world’s most prominent and readable privacy policies. That’s just what Apple did this week, and the message to other brands is clear – privacy...more

Cleaning Up Inconsistent NAP

The inconsistency of citations is one of the most prevalent problems when it comes to local SEO. People searching for attorneys in their area are often looking for contact information and when lawyers have inaccurate...more

6 SEO Strategies for New Lawyer Websites

It can be especially challenging to get new attorney websites traction in search. Pages need to be indexed and a web presence needs to be built in order for a site to rank well. Although it takes time to get a site to rank...more

5 AdWords Hacks for Attorneys

Google AdWords is a complex animal. Even pros that know it very well can learn new things about it. The interface and features change on a regular basis so there are always bound to be some things you did not know about. ...more

What Attorneys Need to Know About Google’s Approach to Mobile

On the 21st of this month, Google is slated to make a change that will have a more profound impact than the hundreds of other algorithm changes it makes throughout the year. Lawyers who may receive a lot of business from...more

Search Queries and Link Building Opportunities for Lawyers

Finding sites on the web for link building opportunities can be tricky. Lawyers might have an idea of what organizations or individuals they want to target but not know how to find a good list to work from. Google has a lot...more

Data protection issues for Google trouble BIG DATA business

Data protection issues for Google in Italy are not over. The Italian Data Protection Authority (DPA) has now challenged their privacy information notice requiring – among others – an express consent from users to their...more

Status Updates - June 2014 #7

..A Gallup survey found that a majority of Americans do not turn to social media when making purchasing decisions — but the survey appears to be flawed in several respects, especially because the information was gathered 18...more

Advertising Law -- Sep 26, 2013

Julia Child Foundation Whips Up Lawsuit Against Williams-Sonoma - Williams-Sonoma illegally used the name and likeness of the late Julia Child more than 100 times in advertising, marketing, and promotional materials...more

Gmail Inbox Tabs Could Be a Positive Development for Email Marketing

Those who use Gmail have, by this point, probably started to see their inboxes organized into tabs. Google began rolling out the new tabbed layout on May 29, and users have, over the past several months, been logging in to...more

Keyword Planner for Lawyers

f you’ve ever used the Google Keyword Tool, you might have heard the search giant is replacing it with the new and improved Keyword Planner. The changes make it easier for AdWords users to identify and group keywords for...more

No Need to Panic. Changes to Search Algorithms are Constant.

Recent changes to Google’s guidelines coupled with statements from Matt Cutts, the head of Google’s Webspam team, that disparage the usefulness of press releases have made many firms nervous about their rankings and the...more

7 Ways to Enhance Your Local Search Marketing Efforts

With the release of Penguin 2.0 in May, Google made it apparent that, among other things, a business’s location would play a little more heavily in search results. You may have noticed over the last few months that businesses...more

A Link-Free Future For Your Law Firm's Search Engine Marketing

Google Penguin 2.0 rolled out recently and Matt Cutts‘ assertion that it’s targeting black-hat SEO seems to be viable. The first Google Penguin caused a lot of collateral damage for websites that inadvertently crossed the...more

The Drugstore Cowboy And Compliance

One does not have to look very far in the business world to come across the phrase “Know Your Customer.” A company certainly needs to know if an entity that it may sell products or provide services to will pay for those...more

Onsite SEO Tip #10 - Google Authorship for Lawyers [Video]

In this video I discuss how to setup Google Authorship for lawyers and why it is beneficial to do so. I discuss filling out the about profile contributor section of Google+, using the rel=author code on your website and...more

Advertising Law - Apr 25, 2013

- Marc Roth Invited to Present on Privacy Issues in Marketing at NYC Bar CLE Program: On May 3, 2013, the New York City Bar Center for CLE and the Brand Activation Association (formerly the Promotion Marketing...more

Social networks do not deliver more leads than search engines

Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience: Facebook – 1 billion+ users Google+ – 500 million+...more

Advertising Law -- Mar 08, 2013

In This Issue: Marc Roth to Lead Social Media and Mobile Marketing Discussion at PACE Association Convention; UK Court Finds Google Could be Liable for Blog Comments; TCPA Plaintiffs Victorious in Illinois, New Jersey;...more

JDB 011: 3 Keys to Creating Engaging Content

You can climb all the way to the top of Google’s search rankings, but if you don’t have compelling, engaging content for people to read when they get there you won’t increase the number of clients coming into your law firm....more

Are the Feds Enlisting FedEx to Police the Illegal Pharma Market?

The government may be coming up with a new cost-effective measure to help balance the federal budget – enlisting private companies to do their policing. A 2011 settlement between the Justice Department and Google for $500...more

Planet Mars, Curiosity, and Data Security

For those captivated by recent events in astronomy, parallels can be drawn between the recent landing of NASA’s rover Curiosity on planet Mars and the public discourse on data security in Canada. With the distinction that one...more

Recent FTC Enforcement Actions Involving Endorsements, Privacy And Security

The Federal Trade Commission announced several enforcement actions in the last year relating to endorsements, privacy and data security. These announcements provide valuable information to companies engaged in these...more

Recent FTC Enforcement Actions Involving Endorsements, Privacy And Security

The Federal Trade Commission announced several enforcement actions in the last year relating to endorsements, privacy and data security. These announcements provide valuable information to companies engaged in these...more

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