News & Analysis as of September 19, 2024

Green Guides › FTC Act

+ Follow

The Green Guides are set of marketing guidelines issued by the United States Federal Trade Commission to prevent businesses from making misleading environmental claims in marketing and/or advertising and to... more +

FTC Regulation Tracker – August 2023 Update

Manatt, Phelps & Phillips, LLP on 8/31/2023

The FTC took a bit of a break in August, issuing only one Notice of Proposed Rulemaking on a relatively low-profile topic—Power Output Claims for Amplifiers Used in Home Entertainment Products. While the Proposed Rule is...more

'Greenwashing' Claims Strike Consumer-Facing Companies: How to Avoid the Increasing Threat of Litigation

Faegre Drinker Biddle & Reath LLP on 5/18/2023

Consumers are increasingly conscious of how the products they buy impact the environment. Due to this heightened focus on environmental issues, consumer-facing companies frequently highlight the environmentally friendly...more

FTC Extends Deadline to Comment on 10-Year Update to Green Guides

Morrison & Foerster LLP on 3/9/2023

The Federal Trade Commission (FTC) is seeking public comment on its Guides for the Use of Environmental Marketing Claims (“Green Guides” or “Guides”) as part of a 10-year review process. The FTC extended the public comment...more

The FTC's Green Guide Updates: What Companies Need to Know

Orrick, Herrington & Sutcliffe LLP on 3/2/2023

What’s Happening? The U.S. Federal Trade Commission (FTC) has requested comment on whether to retain, modify or rescind the Green Guides, which were originally issued in 1992 and last revised in 2012. Comments are due April...more

FTC Looks to Revise Green Guides, Requesting Public Comments on “Organic” and “Sustainable”

Nelson Mullins Riley & Scarborough LLP on 2/10/2023

The Federal Trade Commission (“FTC” or the “Commission”) is requesting public input on possible revisions to the Guides for the Use of Environmental Marketing Claims (“Green Guides” or “guides”). The Green Guides are...more

FTC Requests Public Comment on Potential Updates to “Green Guides” for the Use of Environmental Marketing Claims

Foley & Lardner LLP on 1/23/2023

On December 14, 2022, the Federal Trade Commission (FTC) announced that it is seeking public comment on a variety of potential updates to its “Green Guides." First issued in 1992, the FTC’s Green Guides provide direction and...more

FTC Considering Updates to Environmental “Green Guides”

Cadwalader, Wickersham & Taft LLP on 1/6/2023

On December 14, 2022, the Federal Trade Commission (FTC) announced that it is seeking public comment “on potential updates and changes to the Green Guides for the Use of Environmental Marketing Claims” (the Notice). The...more

FTC Requests Public Comment on Refresh of Green Guides, Including Feedback on “Organic” and “Sustainable”

Nelson Mullins Riley & Scarborough LLP on 1/4/2023

The Federal Trade Commission (“FTC” or the “Commission”) is seeking public comments on potential updates to its Guides for the Use of Environmental Marketing Claims (“Green Guides” or “Guides”). The Green Guides are...more

Food & Beverage Litigation Update - December 2022 #2

Shook, Hardy & Bacon L.L.P. on 12/19/2022

LEGISLATION, REGULATIONS & STANDARDS - Evaluation of FDA Human Foods Program Finds Culture of “Constant Turmoil” - An independent review commissioned by the U.S. Food and Drug Administration (FDA) of the Human Foods Program...more

FTC Looks to Update Its Green Guides for Environmental Marketing Claims

Alston & Bird on 12/19/2022

The Federal Trade Commission is seeking public comment on potential updates to its Green Guides for the use of environmental marketing claims. Our Consumer Protection/FTC Team explains why, after over a decade, the FTC is...more

Key Takeaways & Recommendations from ACC Presentation: Bringing Clarity to an ESG Grey Area: Advertising Claims

Kilpatrick on 10/18/2022

Barry M. Benjamin, managing partner of the New York office and chair of Kilpatrick Townsend’s Advertising and Marketing group, was honored to co-present with Jessica Hiney, Associate General Counsel with PVH Corp., and Farah...more

Environmental Marketing Claims: Regulatory and Litigation Outlook

Beveridge & Diamond PC on 8/13/2021

As consumers, investors, and other stakeholders are focused more than ever on the impacts of their purchasing and investment decisions, companies are seeking to convey information on the environmental attributes of their...more

Green Guide Annual Review: Environmental False Advertising in 2017/2018

Foley Hoag LLP - Environmental Law on 4/17/2018

Earth Day is coming up on April 22, and you may be looking to capture some environmentally-minded consumers with nifty green-themed advertising campaigns. But before you do, remember that the Federal Trade Commission (“FTC”)...more

Advertising with Environmental Certifications and "Green" Seals of Approval

Stinson LLP on 4/19/2016

As consumer demand for eco-friendly, non-toxic, and sustainably-sourced products continues to rise, so does the use of environmental certifications on packaging and advertisements for virtually every kind of consumer product,...more

Seven Points to Consider Regarding Advertising Claims

McDonnell Boehnen Hulbert & Berghoff LLP on 12/8/2015

Under the Federal Trade Commission (“FTC”) Act, advertising must be truthful and non-deceptive, advertisers must have evidence to back up their claims, and advertisements cannot be unfair. An advertisement is deceptive if it...more

Petitioners Urge FTC to Investigate Utility’s Environmental Marketing Claims

Beveridge & Diamond PC on 9/19/2014

This week, environmental activists in the state of Vermont filed a petition with the United States Federal Trade Commission (FTC) alleging that an electric utility made improper environmental marketing claims regarding its...more

16 Results

View per page

Page: of 1

Green Guides › FTC Act

"My best business intelligence, in one easy email…"