News & Analysis as of

Hotels Keyword Advertising

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Online Travel Update: Marriott's antitrust case goes to trial and Trip.com facilitates COVID testing online

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This week’s Update features yet another story about Hopper as well as an important update on the future of keyword restrictions. Enjoy....more

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Online Travel Update: MCR Hotels trial runs attribute pricing; Travel Funders Network offers revenue guarantee; and Hopper raises...

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MCR Hotels Trial Runs Attribute Pricing - (“One of the US's largest hotel owners is charging guests $25 to use the swimming pool and $20 to check in early — but is cutting room prices in return,” August 18, 2021 via...more

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OTA & Travel Distribution Update: Google’s popular vertical search features; third-party distribution sites dominate keyword...

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This week’s Update again features number of stories on Google, including an update on last week’s story detailing Google’s recent addition of direct links to competitors’ travel sites. Last but not least, as most of you...more

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OTA & Travel Distribution Update: Dutch authorities scrutinize keyword restrictions; TripAdvisor takes further precautionary steps...

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This week’s Update features an important story on possible changes to keyword contracting practices (or at least a new argument as to why existing practices are no longer appropriate). Enjoy....more

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OTA & Travel Distribution Update: Effects of Google's trademark and keyword practices changes; Japanese regulators conclude Airbnb...

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This week’s Update features a variety of stories covering search, short-term rentals, wholesalers and traditional OTAs. This week's highlights include...more

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How Google's Newly Expanded Trademark Policy Will Impact Hotels

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Google recently updated its trademark policy, and although some believe the changes are cause for concern, citing increased costs per click, that may not be the case. The following aims to bring some clarity to the issue....more

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OTA & Travel Distribution Update - Google linked to new allegations of collusive keyword practices; Argentina's distribution...

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Happy New Year from Seattle... I hope all of you enjoyed the holidays. Our final, year-end OTA & Travel Distribution Update for the week ending December 29, 2017 is below. ...more

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BrandVerity’s Latest Study on the Use (and Abuse) of Branded Keywords in Paid Search

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Our friends (and former contributors) at Seattle-based BrandVerity produced an infographic showing that the average hotel brand is losing 26,500 website visitors on direct web traffic each month, leading to a real loss in...more

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