Interflora Wins AdWords Battle - In another win for trade mark owners in the battle against the unauthorised use of their marks in keyword advertising, the UK High Court of Justice recently held that Marks & Spencer...more
On 21 May 2013, Mr Justice Arnold delivered a detailed judgement in the Interflora v Marks and Spencer case on trade mark infringement as it relates to keyword advertising....more
Have you ever looked at the law firms at the top of the Google results and wonder what they have that you don’t? In this week’s episode of the JDBlogger Podcast I interview Spencer Haws the owner of the popular blog and...more
The UK High Court handed down its judgment in the long running Google AdWords case, Interflora v Marks and Spencer on 21 May 2013. Mr Justice Arnold has found that Marks and Spencer's bidding on various INTERFLORA trade marks...more
Mistake #1 – Exceeding 69 Characters - When you create your title tags keep in mind that you cannot exceed 69 characters because they will not be visible by the search engines. Do competitive keyword research and list...more
In this issue: - Cookies, Clouds and Other Challenges – Retrospect and Prospect in Data Protection - Employee Data Protection – What’s Down the Road? - German Federal Supreme Court Decides Another...more
A negative keyword list for your law firm can play a big role in determining your Quality Score. Your Quality Score determines how much you pay per click, how often your ad is served and at what position you will rank....more
In May 2012, we reported that the Full Court of the Federal Court of Australia had found Google had engaged in misleading or deceptive conduct when it displayed a number of advertisements in sponsored links as part of its...more
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