You’ve got a great business idea, you’ve done your research and due diligence and can’t wait to enter the great American business ring. But what do you call this new company or product or service? This query is often the...more
Let’s call it the Family Feud test of trademark suggestiveness . . .
We’ve written a lot here about the all-important Spectrum of Distinctiveness, a key tool for those who name products and services, and for those who...more
Originally published in Utah Business.
Very seldom do companies intentionally adopt trademarks that are likely to cause confusion in the marketplace or intend to profit on the goodwill of other companies. Yet, even...more
Restaurant trade dress is possible to own when the claimed trade dress is distinctive and non-functional, think Taco Cabana. Restaurant trade dress can be so unique in the marketplace that distinctiveness is presumed with a...more
You don't see a trademark infringement action in the Business Court every day, let alone a TRO decision, but a case with both came along last Friday in SCI Carolina Funeral Services, LLC v. McEwen Ellington Funeral Services,...more
Earlier this month, we asked whether [yo]gurt(lab) has an inherently distinctive interior restaurant environment?
This week, we’re focused on product packaging, and ask whether Spine Vodka has enough meat on the bones...more