News & Analysis as of September 18, 2024

Inside Story › Today's Popular Updates

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Follow the Inside Story for thought leadership perspectives written by marketing, communications, and business development professionals doing good work inside law firms today. From the strategic to the tactical, these pieces touch upon all manner of topics and challenges facing law firm marketers and biz dev folks... less -

Should Your Law Firm Run Ads on LinkedIn and Facebook? Short Answer...

JD Supra Perspectives on 9/11/2019

The answer is yes, but the reason my surprise you....more

"I Get By With a Little Help From My Friends" - Survival Tips From the Front Lines of Legal Marketing

JD Supra Perspectives on 5/3/2018

Perspective, insight, and survival tips from a 'work in progress' on the front lines of legal marketing....more

Goldilocks & The Three Jobs: How to Tell Your In-House Marketing Role Is the Right Fit

JD Supra Perspectives on 9/13/2017

Roy Sexton, Director of Marketing at law firm Kerr Russell, offers a personal perspective for anyone wondering whether or not their in-house marketing role is the right fit for success....more

How to Write Client Alerts That Stand Out

JD Supra Perspectives on 9/5/2017

Write to be read! Clear, actionable takeaways for all writing lawyers by Laurie Cunningham, Baker McKenzie's Manager of Global Editorial Projects....more

3 CRM Tips for Attorneys On How To 'Work' Relationships

JD Supra Perspectives on 8/30/2017

How to take a more structured approach to deepening relationships - by Bill Vannerson, Business Development Manager, CRM at Kirkland & Ellis LLP....more

Why Your Law Firm Needs a Marketing Technologist

JD Supra Perspectives on 7/6/2017

A de facto Marketing Technologist job description, as written by one who has led the way....more

How Bryan Cave Is Building a Successful Thought Leadership Program - The Inside Story

JD Supra Perspectives on 6/14/2017

We sat down with JD Supra client Kathleen Flynn (Bryan Cave CMO) for an "Inside Story" marketing perspective on how her law firm conceived and launched a successful, firm-wide thought leadership program. Listen in as...more

Enhancing Client Value through Predictive Analytics - The Inside Story

JD Supra Perspectives on 5/15/2017

Large law firms are increasingly realizing that they possess massive amounts of data that they could use proactively — if they knew what to do with it....more

Show vs. Tell - How to Create A Strong Lawyer Bio

Stefanie Marrone Consulting on 4/11/2017

The latest in our series of inside perspectives by marketing, communications, and business development professionals doing excellent work at law firms today, with a perspective on lawyer bios....more

What Baseball Taught Me About Law Firm PR and Content Marketing

JD Supra Perspectives on 4/10/2017

Insider Ryan King on how baseball can inform your law firm's PR and content strategy....more

Stop It With “Innovation,” Already

JD Supra Perspectives on 4/4/2017

Here's an innovative thought for law firm marketers: Stop chasing the next big thing. Just do the right things better....more

“We need a sidewalk” – strategy is the ultimate reminder of why we do what we do

JD Supra Perspectives on 3/20/2017

Strategy answers the question “what problem(s) are we trying to solve?” and stops cold the territorial nitpicking that can lead an organization from focus to folly. ...more

Overhauling Your Law Firm Brand: 10 Tips from the Trenches

JD Supra Perspectives on 3/16/2017

The Inside Story on what happens when your law firm's marketing committee tasks you with a firm-wide rebrand (in the middle of a website redesign). Ten takeaways you can take to the bank....more

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