Intangible Property Marketing

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IP Strategies: An Offensive and Defensive Approach

Companies, both big and small, take a variety of approaches when it comes to protecting intellectual property. Some companies focus on product development and marketing with little focus on protecting intellectual assets,...more

Marketing Intangibles in International Transfer Pricing

An Indian tax appellate tribunal has recently ruled on the issue of marketing intangibles in a transfer pricing case involving the Indian manufacturing and sales subsidiary of the Korea-based LG Electronics Inc. In that case,...more

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