Keyword Search

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7 Simple SEO Tips for Lawyers to Improve Their Search Presence

A lot of information on SEO is incredibly complicated. Many people are so preoccupied with the large optimization wins that they overlook the simple website changes. Check out these 7 simple tips that can help your law...more

SEO Content Prioritization for Lawyers

Lawyers looking to rank well in search may find it challenging to know where to start. Search engine optimization is about being relevant but it is also about being useful to your potential clients. Lawyers must provide...more

Link Piggy Backing for Lawyers: How to Outrank your Competition

Inbound links are a fundamental part of ranking well in search. Directories, social sites, and local organizations can be low-hanging link fruit for lawyers, but what about their competition? How do the sites showing up...more

Know Before You Go. Know Your Data, That Is.

You’re a seasoned litigator. You’re familiar with your current matter, and you’re prepared for the first meet-and-confer. You have a list of keywords you feel covers all of the important aspects of the case. Your...more

5 SEO Hacks for Every Piece of Attorney Content

Any time attorneys put content on their website there is an opportunity to make it drive traffic. Here are 5 things lawyers can apply to every piece of content to make sure they are getting the most out it. Link Out...more

5 Usability Mistakes that Impact Attorney SEO (and how to fix them)

Google’s core algorithm is one of the most sophisticated in the world yet it still has trouble understanding text, it cannot see images or watch video in the same ways that humans are able to see and understand these forms of...more

JDB 077: How Can a Solo Lawyer Compete with the Big Law Firms?

The numbers just don’t add up. How can a solo attorney or a small firm really believe that they can compete with the big law firms and their big advertising budgets and in-house marketing departments?...more

Amazon Wins Ruling on Results for Searches on Brands It Doesn’t Sell

On October 21, 2015, the Ninth Circuit ruled that online retailer Amazon does not violate the Lanham Act when, in response to a search for a brand it doesn’t sell, it returns a results page that fails to disclose that fact...more

The Authors Guild v. Google, Inc. USCA Second Circuit, October 16, 2015

Second Circuit affirms district court's holding that Google's creation of searchable, digital copies of tens of millions of books constitutes fair use under Copyright Act, because Google's search service merely provides...more

Second Circuit Holds That the Google Digital Books Project Is Protected Under the Fair Use Doctrine

On October 16, the Second Circuit ruled that Google’s scanning of millions of books without the copyright holders’ permission, for use in its “Google Books” database, is permissible under the fair use doctrine. Google Books...more

Finding the Smoking Gun: 4 Search Tips for Quickly Finding Relevant Documents

In a recent survey conducted by Exterro, 39% (the largest group of respondents) said that searching through large amounts of data was the biggest obstacle they face in locating responsive data. To help legal professionals...more

6 SEO Strategies for New Lawyer Websites

It can be especially challenging to get new attorney websites traction in search. Pages need to be indexed and a web presence needs to be built in order for a site to rank well. Although it takes time to get a site to rank...more

Can a Google Search Save Your Company $5 Million?

It sounds like a scam, but I swear, there is some truth to this headline. Just ask Hasbro, Inc., the owner of the Littlest Pet Shop line of toy animal figurines. If you have never seen one before, below is an example of two...more

9 Keyword Research Best Practices for Lawyers

Keywords are the foundation of search. While there are many other techniques and strategies to make a site’s performance in search successful, keywords are still at the heart of that success. Lawyers need to know the...more

Pushing the Envelope on Initial Interest Confusion Claims — Multi Time Machine, Inc. v. Amazon.com

Consider this: You are shopping online and you type in the name of a brand of wristwatch. Perhaps you wanted to purchase that exact brand of watch, or perhaps you were looking for a selection of watches that included the...more

Court Orders Defendant to Reveal Imprecise “Self-Collection” Methodology (West Virginia)

Burd v. Ford Motors, Co., 2015 WL 413915 (S.D. W. Va. July 8, 2015) - In this automotive product liability case, the plaintiffs argued that defendant’s “self-collection,” which consisted of custodians using search terms...more

Getting a Handle on In-House E-Discovery Data Management

Many legal professionals are starting to embrace the notion that e-discovery is a business process, which can be measured, managed and optimized. The greatest progress is being seen with “left-side” e-discovery activities,...more

BrandVerity’s Latest Study on the Use (and Abuse) of Branded Keywords in Paid Search

Our friends (and former contributors) at Seattle-based BrandVerity produced an infographic showing that the average hotel brand is losing 26,500 website visitors on direct web traffic each month, leading to a real loss in...more

Trademarks on the Internet: Are Consumers Really this Clueless?

Are you unaware of the difference between search engine searches and the search results? Do you believe that a search engine can read your mind and return exactly (and only) the results you expect to receive? Is this your...more

Google Debuts Search Analytics in Webmaster Tools

Avid webmaster tools users noticed quickly that instead of the same boring search queries report found in Webmaster Tools, there is now a more robust analytics feature. This month Google officially rolled out Search...more

Top 10 Attorney SEO Questions

At Attorney Rankings we work with a lot of lawyers. During our onboarding process for a client, there are always questions about services, about SEO, and about the whole process. We pooled together some of the most common...more

The Importance of Citations for Local Lawyer SEO

Local search has been an important factor for some time now. Search engines are constantly trying to deliver local relevant results to searchers looking for businesses nearby. Therefore having a strong presence online in...more

Search Queries and Link Building Opportunities for Lawyers

Finding sites on the web for link building opportunities can be tricky. Lawyers might have an idea of what organizations or individuals they want to target but not know how to find a good list to work from. Google has a lot...more

Tread Lightly: eDiscovery Greed May Leave You With None At All

On July 14, 2014, the Court in United States v. University of Nebraska at Kearny (No. 4:11CV3209) took a significant step in support of Federal Rules 1 and 26. Magistrate Judge Cheryl R. Zwart denied plaintiff’s motion to...more

Harsh & Costly Lesson from Unilateral Use of E-Discovery Tools

As technological developments have greatly expanded the world of available information, the cost of harvesting electronically stored information (ESI) has risen exponentially. In recent years however, technology has also...more

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