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Keyword Search Google

Legal Internet Solutions Inc.

E-E-A-T & YMYL Lawyers: Understanding Google Search Quality Rating Guidelines for Better Rankings

Introduction to Google Search Quality Rating Guidelines - Google’s Search Quality Rating Guidelines are a set of criteria used to evaluate the quality of web pages and ensure that users find the most relevant and trustworthy...more

Good2bSocial

Navigating A Cookieless Future: PPC Strategies For Law Firms in a Privacy-First World

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The world of digital advertising is always changing. Google’s recent move to delay the end of third-party cookies gives us a bit more time, but the push for better user privacy and data protection is here to stay. In this...more

Omnizant

AI Summaries and SEO for Lawyers

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The challenges of AI extend beyond AI-generated content. Today, lawyers face an opportunity to dance with AI for the benefit of SEO—especially in the SERP. Google’s rollout of AI summaries in US search results is in its...more

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How Podcasts Can Help Your Law Firm’s SEO

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When most law firms think about SEO strategies, they mostly think about building backlinks and creating content. Podcasts can also be an excellent addition to your existing SEO strategy. Additionally, podcasts add value to...more

Omnizant

Social Media Posts and Your Firm’s GBP

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Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business.  Your social media presence is critical for...more

Omnizant

The Thing Google Still Doesn’t Get About Law Firms

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Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do....more

Good2bSocial

How Law Firms Can Recover SEO Traffic and Rankings After a Website Redesign

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In today’s dynamic digital landscape, law firms understand the critical importance of SEO performance. But what happens when you opt for a website redesign and fear the depreciation of your hard-earned search engine rankings?...more

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10 Ways to Improve Page Load Times with Website Design for Law Firms

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Page speed is one of the most important components of your website. Not only does a faster load time improve the user experience, but it can also be viewed as a factor for search engines. If you’ve been looking for ways to...more

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SEO for Law Firms: Tips for Launching a New Website and Avoiding SEO Issues

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If you’ve ever been part of a website overhaul, then you know how complex it can be. When it’s time to transition your website, there is so much to think about. It’s easy to focus on the great new user experience and...more

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The Ultimate Guide to Law Firm SEO in 2024

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What is SEO and Why Should Law Firms Use It? Search engine optimization (SEO) describes the tactics and strategies for optimizing a website to improve visibility on organic search. Search engine rankings are crucial for...more

Legal Internet Solutions Inc.

Maximizing Your Law Firm’s Marketing Strategy with Google Data Studio

October 5, 2023 | Blog A good law firm’s marketing strategy has many aspects: content creation, keyword research, image sourcing, and social media. Creating these on a consistent basis will help your firm stand out from the...more

Robinson+Cole Data Privacy + Security Insider

Controversial ‘Keyword Search’ Warrant Leads to Arrests in Murder Case

Last week, the Colorado Supreme Court upheld a criminal conviction which relied in part on evidence obtained pursuant to a warrant for Google search data. People v. Seymour, 2023 CO 53 (Oct. 16, 2023) (available at...more

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10 Law Firm SEO Myths to Leave Behind

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Search engine optimization (SEO) is incredibly complex and always changing. That can make it hard to know which information is accurate and which is incorrect. As with many myths, some of these law firm SEO myths had a nugget...more

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A 9-Step Guide to Effective Content Marketing for Law Firms

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Law firms are embracing digital marketing like never before. In an industry that used to rely almost solely on word of mouth, many firms have made important investments in the digital space – and that’s not going to slow...more

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SEO and Social Media: How They Go Hand in Hand

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SEO and social media are two of the most powerful tactics your law firm can leverage to attract and nurture qualified leads. But if you think of social media and law firm SEO as entirely separate, unrelated tools, you’re...more

Stikeman Elliott LLP

De-indexation of Defamatory Materials: Five Takeaways From a Recent Québec Superior Court Decision

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On March 28, 2023, roughly six months before the right to request de-indexation takes effect in Québec, the Superior Court of Québec ordered Google to pay $500,000 to A.B., a prominent Québec businessman, for failing to...more

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Attorney Search Engine Marketing: A Campaign Setup and Optimization Checklist

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Attorney search engine marketing is effective at delivering quality traffic and leads right to your law firm. Through keyword targeting, Google displays your ads only to those searching for your legal services. The search...more

Legal Internet Solutions Inc.

5 Steps to Get Started with Search Engine Optimization

There are a lot of acronyms in legal marketing these days. Some are more important than others. Search Engine Optimization (SEO) is a pillar of marketing speak these days and is extremely important to your business. In a...more

Foster Garvey PC

OTA & Travel Distribution Update: The rising importance of metasearch; hotel resort fees still making headlines; hoteliers and...

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This week’s Update features a variety of topics – OTAs, short-term rentals and loyalty. Enjoy....more

Foster Garvey PC

OTA & Travel Distribution Update: State attorneys general explore alleged anti-trust violations; Amazon has entered the online...

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The week’s stories remind us how quickly things continue to change in the distribution landscape. Enjoy....more

Foster Garvey PC

OTA & Travel Distribution Update: Conspiracy theorists live another day; major distributors' annual advertising spend sets another...

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This week’s Update includes status reports on several ongoing distribution-related court cases involving both hoteliers and distributors....more

International Lawyers Network

1-800 Contacts Unlawfully Restricted Competitors’ Trademark Use in Search Engine Marketing

The Federal Trade Commission (FTC) recently decided that agreements reached by 1-800 Contacts, Inc. with a number of its competitors to settle claims that the competitors’ online search advertising infringed on 1-800...more

Foster Garvey PC

OTA & Travel Distribution Update - Final review of anti-trust allegations against hoteliers; Guest ownership as spoils of today's...

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This week’s OTA & Travel Distribution Update for the week ending June 8, 2018 is below. This week’s Update is a lengthy one and includes our sixth and final installment of our series in anti-trust challenges to hoteliers’...more

Foster Garvey PC

OTA & Travel Distribution Update - Keyword restrictions - Part II: 1-800 Contacts case; Trivago's strikethrough pricing practices...

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This week’s OTA & Travel Distribution Update for the week ending April 27, 2018 is below. This week’s Update features a wide variety of stories. I hope you enjoy....more

Goulston & Storrs PC

“In-Season Relevancy” Is in Season this September

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The fashion industry is at a crossroads. Designers must decide whether to continue the age-old tradition of previewing their collections during Fashion Week four to six months before they are available in stores (with fall...more

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