Polsinelli Podcast - Social Media at Work - What's Allowed and What Isn't?
How GCs Use Social Media to Hire Law Firms
Social Media Law Report - Who Owns Your LinkedIn Account, FTC Guidance on Social Ads, More...
While much has been written about how lawyers can have successful blogs, including two recent articles by us at Knapp (see Law Blog Best Practices and Five Ways Lawyers Screw up their Blogs), the truth is that some lawyers...more
So, you’ve got your LinkedIn profile complete. You may have even signed up for Twitter. You know you need to continue to build your online presence – it’s impossible to get face time with past, current and prospective...more
Now, more than ever, it’s important to have strong allies on social networks.
A few years ago when social networks were relatively young, it was easier to stand out. Slap a “follow me on LinkedIn/Twitter/Facebook” at...more
Add it to the list! ROI is quickly becoming an overused buzzword in corporate settings. However, whenever you make an investment in a business tool, whether it is actual dollars spent or simply your time, it is important to...more
“Which button do I push on LinkedIn for business development?” The chief marketing officer of a major law firm described to me fielding this question recently.
Originally published in The National Law Journal on May...more
As legal marketers, we know and love LinkedIn. More importantly, unlike Facebook, we don’t have to bribe our attorney clients to create LinkedIn profiles because it’s the preferred social network for business development for...more
GCs are using social media to hire law firms. Could it be? The answer is YES according to John Cory, the founder of GreenTarget. ...more
There used to be a time when layers of secretaries and executive assistants insulated decision-makers against strangers, including peddlers of services. It was hard to position yourself to meet and impress the boss. Social...more
Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience:
Facebook – 1 billion+ users
Google+ – 500 million+...more
Originally published in The National Law Journal on March 4, 2013
In the movie Rudy, we get to know a young man with all the ambition in the world to play football for the University of Notre Dame. He is...more
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