Polsinelli Podcast - Social Media at Work - What's Allowed and What Isn't?
How GCs Use Social Media to Hire Law Firms
Social Media Law Report - Who Owns Your LinkedIn Account, FTC Guidance on Social Ads, More...
Most marketers and marketing committee members routinely attend high-quality marketing programs.
It’s so much a part of the job description that it can be hard to remember that most lawyers rarely get any sort of...more
I’m not naive. I’ve seen my share of rotten business practices, along with many good ones, some even great. I’ve witnessed people who try to do good, and plenty who seem to specialize in doing the opposite....more
“Sales” is a dirty word at some law firms — one that brings to mind “Glengarry Glenn Ross” or a fast-talking used car dealer. But in an increasingly competitive marketplace, where firms fight one another to land work,...more
LinkedIn is a business-oriented social networking site with a membership of more than 50 million professionals from around the world, representing 150 industries. LinkedIn serves as an online resumé, offers the ability to...more
We connect with our clients and contacts in many different ways — telephone calls, emails and by sharing on social networks. The quality of those interactions determines how we make our contacts feel. If we do it well, we...more
What do lawyers and Pakistani factory workers have in common? More than you think. Especially when it comes to innovation....more
There’s no point in connecting to the other lawyers in your firm on LinkedIn, right? I mean, you already know them. Wrong. LinkedIn.com, the premier social network for professionals across the world, isn’t just about...more
From Around the Web
- Widening the Net: Solo and small firm lawyers are doing the same marketing activities week after week. But they’ll need to expand efforts if they want their firms to actually grow. (Solo Practice...more
Are you running a “feast or famine” practice? If you are overwhelmed with work and have no time to develop business… then when you’re finished with the work at hand there is nothing on the horizon… THAT my friend is a feast...more
Social media provides an extraordinary means not only to communicate and share information, but also to obtain information that may lead to incriminating, exculpatory and impeachment evidence for use in discovery and at...more
“It’s not you, it’s me.” This classic line has been used for years to let a soon-to-be-ex-girlfriend down easy. For the last few years, law firm use of LinkedIn has absolutely exploded. Yet Twitter usage is still in the...more
This morning my friend Michelle Golden posted the story about an individual named Heather Bussing that deleted her LinkedIn account because she disagreed with the terms of services. You can see the entire post here: Why I...more
For years me I’ve been encouraging professionals to connect with alumni from their law schools as well as the universities where they attended undergrad. LinkedIn has now made significant changes to the way they organize...more
While much has been written about how lawyers can have successful blogs, including two recent articles by us at Knapp (see Law Blog Best Practices and Five Ways Lawyers Screw up their Blogs), the truth is that some lawyers...more
Now, more than ever, it’s important to have strong allies on social networks.
A few years ago when social networks were relatively young, it was easier to stand out. Slap a “follow me on LinkedIn/Twitter/Facebook” at...more
Add it to the list! ROI is quickly becoming an overused buzzword in corporate settings. However, whenever you make an investment in a business tool, whether it is actual dollars spent or simply your time, it is important to...more
“Which button do I push on LinkedIn for business development?” The chief marketing officer of a major law firm described to me fielding this question recently.
Originally published in The National Law Journal on May...more
As legal marketers, we know and love LinkedIn. More importantly, unlike Facebook, we don’t have to bribe our attorney clients to create LinkedIn profiles because it’s the preferred social network for business development for...more
GCs are using social media to hire law firms. Could it be? The answer is YES according to John Cory, the founder of GreenTarget. ...more
There used to be a time when layers of secretaries and executive assistants insulated decision-makers against strangers, including peddlers of services. It was hard to position yourself to meet and impress the boss. Social...more
Social marketing is a popular topic on blogs, in lawyer magazines, and at conferences. This attention is certainly well deserved. Just look at the audience:
Facebook – 1 billion+ users
Google+ – 500 million+...more
Originally published in The National Law Journal on March 4, 2013
In the movie Rudy, we get to know a young man with all the ambition in the world to play football for the University of Notre Dame. He is...more
Coaching for LawyersWatch Your Practice Grow!
I always tell clients that networking is one of the best ways to get new business and grow your law practice. And, there's is no better online platform to network than...more
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