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Marketing Perspectives › Corporate Counsel

Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law... more +
Follow this channel for all manner of insights and thought leadership on marketing, communications, and business development for lawyers and law firms today. Writers in this series include law firm marketers, attorneys, coaches, consultants, vendors, and others with an expertise to share. less -
Perkins Coie

Top Advertising Law Trends for 2024

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With the first quarter of 2024 in full swing, it is a good time for brands to revisit marketing compliance strategies to minimize the risk of potential class actions, regulatory enforcement actions, and competitor challenges....more

Lowenstein Sandler LLP

In the Room Where It Happens: A Conversation with Deirdre Stanley, Executive Vice President and General Counsel of The Estée...

Lowenstein Sandler LLP on

In this episode of “Real Talk,” the hosts talk with Deirdre Stanley, Executive Vice President and General Counsel of The Estée Lauder Companies, about her career: how she decided to go in-house, her role in the merger between...more

JD Supra Perspectives

Voice of the Client – Comments & Takeaways from a Thomson Reuters General Counsel Panel

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Eric Dewey shares his notes, and valuable General Counsel insights, from the 30th Annual Thomson Reuters Marketing Partners Forum....more

Lighthouse

Productizing Your Corporate Legal Department’s Services: Internally Marketing Your Solutions

Lighthouse on

In my last two blogs, I discussed how your legal department can productize services to become more efficient as well as shared some tips for how to determine the legal needs within your organization. Now that you know the...more

Beacon Insights by JD Supra

Popular Reads on JD Supra

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A recap of some of the most well-read news, analysis, and commentary published on JD Supra during April, 2021. Good work, smart folks....more

Beacon Insights by JD Supra

Popular Reads on JD Supra

Beacon Insights by JD Supra on

A recap of some of the most well-read posts published in JD Supra channels during August, 2020....more

JD Supra Perspectives

The Care and Feeding of a New Kind of Customer: Working with Legal Departments of the Future [Q&A]

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Q&A with NetApp's Connie Brenton and Emily Teuben on how legal departments of the future need to respond to and serve a new type of client....more

JD Supra Perspectives

How Brand Development Increases the Value of Your Corporate Legal Department

JD Supra Perspectives on

Marketing and branding are terms typically not connected to legal departments. It's time to change this. ...more

JD Supra Perspectives

The Skinny on Legal Sales Roles? LSSO Raindance 2019 Recap

JD Supra Perspectives on

A legal sales executive's role easily translates to added value for both internal and external clients....more

JD Supra Perspectives

Enhancing Client Service Through Communication & Character - The CoachIN Podcast with Edward Bender, SCHA

JD Supra Perspectives on

Listen to Rich Bracken in this CLIENTSpeak conversation with Edward Bender, General Counsel & Executive Director of Regulatory Affairs with the South Carolina Hospital Association. Edward, a former attorney at a South...more

JD Supra Perspectives

Voice of the Client: 10 Ways to Achieve Alignment Between In-House and Outside Counsel

JD Supra Perspectives on

Gonzalo Ruiz, formerly of The Coca-Cola Company and Sony, with a perspective on the ideal working relationship between in-house and outside counsel....more

JD Supra Perspectives

The Big Four Bring Competitive Pressure to a Legal Industry That Desperately Needs It

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Matt Fawcett with an in-house perspective, or: "The (Big) Four Horsemen of the (BigLaw) Apocalypse."...more

Legal Marketing Association (LMA)

What Are Law Firm Clients Thinking and Saying? CLOC's Third Annual Corporate Legal Operations Institute

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Gain insight into what law firm clients are really looking for....more

JD Supra Perspectives

Investing in the Relationship: Making Legal Collaboration Work in 2018

JD Supra Perspectives on

In-house perspective: a competitive advantage for law firms may be the ability to collaborate instead of compete....more

Stefanie Marrone Consulting

What Do General Counsel Want From Outside Counsel? 9 Client-Focused Takeaways From the LMA NY GC Forum

Stefanie Marrone Consulting on

Stefanie Marrone offers a client-centric recap of the recent General Counsel forum hosted by the LMA in New York City. Includes actionable takeaways....more

Legal Marketing Association (LMA)

Voice of the Client: Ama Romaine, General Counsel, Johns Hopkins University Applied Physics Laboratory

Legal Marketing Association (LMA) on

The LMA's ongoing 'Voice of the Client' series turns to Ama Romaine, GC at Johns Hopkins University Applied Physics Laboratory for in-house insights....more

JD Supra Perspectives

CLOC: A Breath of Fresh Air in the Evolving Legal Landscape

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It might have taken almost a decade to happen, but here it is....more

JD Supra Perspectives

Duly Noted: What In-House Attorneys Want From Outside Counsel

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Voice of the client. Notes from the 5th annual In-House Summit, a GC panel hosted in Palo Alto, California, by the LMA Silicon valley City Group....more

JD Supra Perspectives

Resistance Continues But the Business of Law is Transforming

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"Those who don't adapt will simply cease to exist."...more

JD Supra Perspectives

5 Takeaways from CLOC Institute 2017 for Law Firm Leadership

JD Supra Perspectives on

If I was a partner in a law firm, this is a conference I would need to attend, and need my fellow partners to attend as well. ...more

JD Supra Perspectives

Enhancing Client Value through Predictive Analytics - The Inside Story

JD Supra Perspectives on

Large law firms are increasingly realizing that they possess massive amounts of data that they could use proactively — if they knew what to do with it....more

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