News & Analysis as of

Round Two for Snapchat: Agreement with the Maryland Attorney General Settling Claims of Consumer Deception and COPPA Violations

Just a little over a month after settling charges of false promises of disappearing user messages (among other things) with the Federal Trade Commission (“FTC”), mobile app developer Snapchat, Inc. (“Snapchat” or “Company”)...more

Top 10 Privacy Considerations for Digital Marketing Campaigns

In today’s competitive marketplace, companies are relying heavily on innovative and edgy digital marketing campaigns to promote their products and services that often include the submission of usergenerated content, viral...more

California Protects Minors from the Internet by Imposing Restrictions on Online Marketing or Advertising of Products Minors Cannot...

Operators of Internet websites and online services, online applications or mobile applications (online media) will be prohibited from targeting minors with advertisements for goods that a minor cannot legally purchase and...more

The Online Marketer’s Guide To Privacy

I’ve hesitated to write this post because the law is always changing and you can’t cover it all in one blog post (thank goodness for linking). I did a presentation to the Houston Interactive Marketing Association this week...more

Consumer Data Privacy Update for Marketers, Part 1: Children’s Online Privacy Protection Act Amendments

New technologies enable marketers to collect and analyze more — and more specific— data than ever before. Marketers can track consumers across the internet and mobile applications, and can deliver advertising based on...more

New California Law Impacts Use of Information from Minors, Offers Right to Delete

On July 1st of this year, new amendments to the Children’s Online Privacy Protection Act Rule (COPPA Rule) came into effect, with perhaps the most pronounced changes being the expansion of COPPA to apply to geolocation...more

Legal concepts every social media marketer should know: Part I -- Consumer privacy

There are three things a social media website operator or digital marketer probably hates to hear most before launching an online ad campaign: 1. Can you make this go viral?; 2. How many likes/tweets can you get?; and 3. Did...more

Network Interference: A Legal Guide to the Commercial Risks and Rewards of the Social Media Phenomenon (2nd Edition)

In October 2009, we published the first edition of this White Paper, focusing primarily on social media issues in the United States. The response was overwhelming and far beyond our expectation — clients, friends, press and...more

Trends For 2013 In Internet And Marketing Law

After looking at the most popular posts from 2012 in our last edition, today we look at what are likely going to be the big trends for 2013 in internet and marketing law. ...more

Socially Aware: The Social Media Law Update -- Vol. 3, Issue 5 -- December 2012

In this issue of Socially Aware, our Burton Award-winning guide to the law and business of social media, we examine why social media marketing strategies should be concerned with clearing more than just copyrights; we revisit...more

FTC Issues Mobile App Privacy and Marketing Guidelines for App Developers

The Federal Trade Commission (“FTC”) stated earlier this year in its final privacy report that it is going to focus legal enforcement efforts on privacy and data security law compliance in the mobile space. As a part of this...more

FTC Releases Marketing and Privacy Guide for Mobile App Developers

On September 5, 2012, the Federal Trade Commission (FTC) released a guide to help developers of mobile applications (apps) observe truth-in-advertising and fundamental privacy principles when developing, offering, and...more

FTC Issues Guidance for Mobile App Privacy and Advertising; Signals More Enforcement Coming

On September 5, 2012, the Federal Trade Commission (FTC) published a brief guide to assist developers of mobile applications, both large and small, in complying with truth-in-advertising, privacy, and data security...more

FTC Emphasizes Privacy Protections, Truth in Advertising in Business Guide for Mobile App Developers

On September 5, 2012, the Federal Trade Commission (FTC) released a new Business Guide for mobile application developers, Marketing Your Mobile App: Get it Right from the Start. This guide is intended to help mobile app...more

Mobile Apps in the U.S.: FTC Guidance to Marketers

Last month the Bureau of Consumer Protection of the U.S. Federal Trade Commission (FTC) issued guidance regarding the marketing of mobile Apps....more

FTC Issues Guidelines for Mobile App Developers

The Federal Trade Commission has published a guide to help mobile app developers comply with truth-in-advertising standards and basic privacy principles when marketing new mobile apps. The guidance is intended for all mobile...more

FTC to Mobile App Developers: Get Privacy Right from the Start

Mobile app developers have some unique challenges when it comes to preparation and implementation of privacy policies. But, regulators have made it quite clear that the general privacy laws and regulations apply whether the...more

FTC's "Marketing Your Mobile App: Get It Right from the Start"

Full text copy of Marketing Your Mobile App: Get It Right from the Start, the Federal Trade Commission’s guide to advertising and privacy laws for mobile application developers. From the FTC’s...more

Marketing to Kids: FTC Seeks Comments on New Rule

The U.S. Federal Trade Commission (FTC) is proposing new rules under the Children’s Online Privacy Protection Act (COPPA). The current COPPA Rules date to 1999, long before the proliferation of advertising networks and...more

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